California Milk Processor Board: Battle

This new work is part of our Positivity campaign to see life with the glass half-full. Drinking milk before going to bed may improve sleep quality and next day alertness. Since a great day begins with a good night's sleep, drinking milk encourages a more positive attitude.

Advertising Agency: Grupo Gallegos, Huntington Beach, USA
Creative Director: Pablo Buffagni
Associate Creative Directors: Curro Chozas, Saul Escobar
Director, Broadcast Production: Carlos Barciela
Director: Armando Bo
Producer: Maria Elena de la Noval
Associate Planning Director: Luis Miranda
Group Director, Marketing Solutions: Montse Barrena
Account Director: Kymberly Spector
Account Executive: Sandra Ochoa
Production Company: Rebolucion
Executive Producer: Patricio AlvarezCasado
Producer: Alejandro Rossi Bunge
Post FX: Bitt Animation
Supervisor Post Fx: Franco Bittolo
Editor: Patricio Pena
Audio Engineer: Gonzalo Ugarteche

February 2013


alausa's picture
1418 pencils

Utopian. Nice.

LuckyHope's picture
45 pencils

Milk transforms kids' nightmares into sweet dreams. Nice, but how many kids dream of the II WW?!

Gus Camarota's picture
Gus Camarota
48 pencils

Better storytelling. Good idea too!

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