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Caixa GD: Auto loan

Caixa Auto Solutions
For who needs a car sooner rather than later.

Advertising Agency : Y&R Portugal
Creative Directors: Judite Mota
Art Director: Ricardo Alves
Copywriters: Judite Mota
Director: Niklas Hansen
Production Company: Still / Lisbon
Aired: October 2007

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8 comments

kgeiger's picture
kgeiger
7059 pencils

Unless this is anti-advertising, the message must be "For those who need a car sooner than later." ;)
Next.

G's picture
G

Nice and beautifull spot. And it's for a bank.

hendrix's picture
hendrix

Me like.
It's fit for adidas too. "NOTHING IMPOSSIBLE!"
or johny walker. "KEEP WALKING"

Zanfredi's picture
Zanfredi

Clean and beautiful!
it's for a bank, with a real breif and even have an idea!
congratulations!

Ana Coxixo's picture
Ana Coxixo

Great!!
Makes me wanna buy a car.

Guest;apo's picture
Guest;apo

makes me wanna start a production company.
cause this one has 30 extra seconds it could have spared.

qmunikate's picture
qmunikate
2 pencils

Apo, you're a sad little person. Last time I checked, Account Servicing people worked in agency. Perhaps you could consider a Assistant to Deputy Vice Brand Manager- Local Products. It's a magnificent spot with a beautiful concept. One of those ideas that are so simple, "Why didn't I think of that?" then executed by a REAL PRODUCTION HOUSE that understand the beauty and relevance of time!! Besides, the extra 30 sec bought a XC90.

morph's picture
morph
38 pencils

The guys running like crazy are in fact racing drivers sponsored by the bank. They all ran in the Lisboa-Dakar rally.

Carlos Sousa and his co-pilot Andreas Shultz in the blueish racing suits and, in the blackish racing suits, Ruben Faria and some other guy.

The copy works really good in portuguese. There's something lost in translation.

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