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Location-based print ad

Agency: 
Published/Aired: 
July 2012
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Description: 

Cafe Joe's print ad is a location based ad. By scanning a QR code the reader gets the directions to the nearest Cafe Joe’s branch, where he can enjoy a free cup of coffee while reading his magazine.

Advertising Agency: Y&R, Tel-Aviv, Israel
Chief Creative Officer: Benni Bronski
Creative Director: Sagi Blumberg
Art Director: Dan Kashani
Copywriters: Liron Ben-Yakov, Maayan Dar
Executive Client Director: Danirl Meirovich
Account Supervisor: Aviv Ben-Zikri
Account Manager: Ortal Dudu
Studio Manager: Lena Feldman
Studio: Oran Yekutiel
Programmer: Gabi Kazav

Comments (2)

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Highest Rated

emiliete's picture
emiliete
646 Activity Scores

Very bad. First idea.

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