Café Joe: Location-based print ad

Cafe Joe's print ad is a location based ad. By scanning a QR code the reader gets the directions to the nearest Cafe Joe’s branch, where he can enjoy a free cup of coffee while reading his magazine.

Advertising Agency: Y&R, Tel-Aviv, Israel
Chief Creative Officer: Benni Bronski
Creative Director: Sagi Blumberg
Art Director: Dan Kashani
Copywriters: Liron Ben-Yakov, Maayan Dar
Executive Client Director: Danirl Meirovich
Account Supervisor: Aviv Ben-Zikri
Account Manager: Ortal Dudu
Studio Manager: Lena Feldman
Studio: Oran Yekutiel
Programmer: Gabi Kazav
Published: July 2012

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kleenex's picture
27230 pencils

I like it.

emiliete's picture
646 pencils

Very bad. First idea.

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