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Published/Aired: 
December 2012
Description: 

Café Coffee Day, being India’s biggest café chain, with 1408 cafes, is where India’s youth hang out. More often than not, it’s where they find their love, make new friends, study, read, plan their lives and form their opinions. The idea was to give all the time they spent sitting down at Café Coffee Day the legitimacy and importance it warrants. Throughout history, the greatest of things have happened when people have sat down. From nations signing treaties to people sharing lunch, from leaders writing the constitution to young couples going on their first date, sitting down always leads to something more. We realized that there can’t be a better brand than Café Coffee Day to ask people to ‘sit down’.

Comments (7)

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Highest Rated

Abhishek Parikh's picture
Abhishek Parikh
Activity Score 568

Hats off to creativeland for adding another feather in their cap.

emiliete's picture
emiliete
Activity Score 646

Congrats! Very funny and a great strategy.

kleenex's picture
kleenex
Activity Score 43473

Sit down for a good video...

Klara K.'s picture
Klara K.
Activity Score 3343

I love the idea of sit down for something!

Lisbon freak's picture
Lisbon freak
Activity Score 494

Fun.

borchy37's picture
borchy37
Activity Score 43

Yeah, a great message - sit down, be passive and don't forget to buy pricey coffee.

atilas lob's picture
atilas lob
Activity Score 66

colorful & funny

Abhishek Parikh's picture
Abhishek Parikh
Activity Score 568

Hats off to creativeland for adding another feather in their cap.

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