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Café Coffee Day: Sit Down

Café Coffee Day, being India’s biggest café chain, with 1408 cafes, is where India’s youth hang out. More often than not, it’s where they find their love, make new friends, study, read, plan their lives and form their opinions. The idea was to give all the time they spent sitting down at Café Coffee Day the legitimacy and importance it warrants. Throughout history, the greatest of things have happened when people have sat down. From nations signing treaties to people sharing lunch, from leaders writing the constitution to young couples going on their first date, sitting down always leads to something more. We realized that there can’t be a better brand than Café Coffee Day to ask people to ‘sit down’.

Advertising Agency: Creativeland Asia, Mumbai, India
Aired: December 2012

7 comments

emiliete's picture
emiliete
646 pencils

Congrats! Very funny and a great strategy.

kleenex's picture
kleenex
29411 pencils

Sit down for a good video...

Klara K.'s picture
Klara K.
2695 pencils

I love the idea of sit down for something!

Lisbon freak's picture
Lisbon freak
459 pencils

Fun.

borchy37's picture
borchy37
43 pencils

Yeah, a great message - sit down, be passive and don't forget to buy pricey coffee.

atilas lob's picture
atilas lob
66 pencils

colorful & funny

Abhishek Parikh's picture
Abhishek Parikh
568 pencils

Hats off to creativeland for adding another feather in their cap.

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