Cadillac / TIFF: Drip

Zero to Drama in 3.9 Seconds

The Cadillac CTS-V has a 0-60 mph of 3.9 seconds. The tone of a film can shift just as quickly. That’s why as a title sponsor of the Toronto International Film Festival we created 3 trailers playing off this powerful similarity.

Advertising Agency: MacLaren McCann, Toronto, Canada
Creative Director: Sean Davison
Group Creative Director / Art Director: Troy McGuinness
Group Creative Director / Copywriter: Cam Boyd
Agency Producer: Grace Lee
Production Company: Spy Films
Director: Ruairi Robinson
Cinematographer: Adam Marsden
Executive Producer: Carlo Trulli
Producer: Peter Oad
Post House: Posterboy Edit
Editor: Mark Pavia
Composer: Tyson Kuteyi / TA2 Music
Colourist: Eric Whipp / Alter Ego

September 2011


tracyzhang's picture
133 pencils

this one is my favourite of the 3, LOVE the use of sound (or lack there of) in the beginning to create the dramatic effect!

Paolo Buatti's picture
Paolo Buatti
896 pencils


jeph's picture
156 pencils

Epic visuals, style, direction and even acting. Minus one star only because the connection seems just a tiny bit forced. But it's still one hell-of-a-nice spot.

morse's picture
17002 pencils

These are really nice. Dramatic and fun.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Temple's picture
11319 pencils

The other two are ok but this one is really good.

Kikin's picture
210 pencils

Best of the series. My first 10 awarded.

Think. Then think again.

Hadeer Taha's picture
Hadeer Taha
18 pencils

Really smart one.

Hadeer Taha

bgajus08's picture
134 pencils

I like it. Not my fav of the 3. Also I think the timing of the music should be different. Earlier I think, to match the reactions of the people.

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