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Cadillac: Fire Hydrant Floods

Advertising Agency: Modernista!
Executive CD(s): Gary Koepke, Lance Jensen
CD(s): Shane Hutton, Will Uronis
Art Director(s): Will Uronis, Joe Paganucci
Copywriter(s): Shane Hutton, Kapil Kachru
Director of Broadcast: Charles Wolford
Senior Producer: Donna Lamar
Asst. Producer: Mary Donington
Prod Company: RSA
Director: Joe Carnahan
DP: Paul Cameron
EP: Marjorie Abrahams
Line Producer: Mark Walejko
Editorial: The Whitehouse
Editor: David Brixton
Assistant Editor: Joanna Manning
EP: Sue Dawson
Producer: Joni Wright
Telecine: The Mill, NY
Colorist: Fergus McCall
Post/Effects: rhinofx
VFX CD: Vico Sharabani
Lead Flame Artist: Brad Scott
Flame Artist: Julie Mai
Producer: Linda Gallagher
Music: Black Iris
Composer: Justin Bailey
Producers: Daron Hollowell, Jonathan Fuller
Sound Design: Amber Music
Sound Designer: Andy Brannan
CD/EP: Michelle Curan
Audio Post: Sound Lounge
Mixer: Rob DiFondi
Aired: June 2008

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18 comments

Patrizio's picture
Patrizio
157 pencils

So many people worked on this job. So little content came out...

manga's picture
manga
111 pencils

what's the idea here?
And why does Cadillac advertise anyway..

teenquey's picture
teenquey
290 pencils

WHAT!?! -_-"

stitchy's picture
stitchy
779 pencils

waw 4 nothing!

Kirsche's picture
Kirsche
84 pencils

which country is it from?

klaussnow's picture
klaussnow
1677 pencils

oh modernista, what happened?

... its already been done...

josalor's picture
josalor
13 pencils

Ivan...why you don't come back to Quick Time?...is better than Flash

pixelbomb1's picture
pixelbomb1
2555 pencils

i think flash is better. a lot of companies does not allow quicktime.

Sincerely,
Arnold Santillan
714-206-2459

Crisp One's picture
Crisp One
2007 pencils

even though these ads suck, its sooo right on target
...I've worked with women with a demeanor like this

scarfinati's picture
scarfinati
830 pencils

arent sunglasses made of metal?

zeeshangul's picture
zeeshangul
42 pencils

Such irrelevant critism up there. Please this is a proffessional platform so stick to posting constructive critism rather than making a fool outta urself! I think this was fabulous both in terms of script, concept and execution! Well done!

terry127's picture
terry127
80 pencils

awful

scarfinati's picture
scarfinati
830 pencils

“I think this was fabulous both in terms of script, concept”

So the concept that a caddy is now her best summer accesory is somehow a fabulous idea. Ok, it isnt in my book though.

Car ads are all image. Very rarely do they actually sell with a message. That means no real concept to speak of...

cullers's picture
cullers
332 pencils

It's very appealing to me. Not quite as much as the one where the woman gets upset about the idiotic idea that women buy cars for the cup holders... but still very appealing. Makes me want a caddy.

quartnaz's picture
quartnaz
14 pencils

The idea of accessorizing your product feels so overdone. And the music gives me a headache :(

johndo's picture
johndo
16 pencils

very very bad sound production.

Horrible music, very bad audio production, what a shame 8 peoples to do that. . .

JAG's picture
JAG
166 pencils

Cadillac is trying to throw off it's older generation image and appeal to a younger crowd. Maybe it works.

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