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Cadbury Digestive Bicuits: Covered

We see people trying to melt Cadbury chocolate on top of plain digestive biscuits. Because they don't know you can now buy digestives with Cadbury chocolate!

Advertising Agency: Adam & Eve London
Art Director: Nicholas Tasker
Copywriter: Nicholas Tasker
Director: Jim Gilchrist

6 comments

Krounz44's picture
Krounz44
4 pencils

true!

Blessed Besse's picture
Blessed Besse
104 pencils

intelligent. wise. charismatic.

casualtyofdesign's picture
casualtyofdesign
108 pencils

Kind of boring and I don't like the word digestive, maybe its just me but something about chocolate covered digestive just sounds groWdy!

Michael "Mr. Echo" Roberson
http://www.casualtyofdesign.com

Goblin's picture
Goblin
409 pencils

simple and nice ad. To bad copy on the end isn't that good. I first time see this product and copy don't tell me anything. Everything else is for two thumbs up!

p.syche's picture
p.syche
267 pencils

really? "we've got it covered" seems to me like a really good copy for this ad! i mean, it just fits so well to the entire ad

dshott's picture
dshott
475 pencils

Maybe this would be good as an introduction to a new product, but it's not new at all is it.

Loves biscuits

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