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Burn Energy Drink: The morning

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Advertising Agency: FullSIX Italy
Art Director: Oskar Goransson
Copywriter: Jack Blanga
Production company: StarWorks
Director: Murat Gonullu
Published: December 2007

Comments

juliangray's picture 1023 pencils

ok. they screw it up in the ending. i was thinking i dont care wtf its the product i want it, and in the ending. NO WAY.

back2b's picture 193 pencils

agreed. The 'twist' at the end is too much.
The message would have been better without trying to give it a funny ending...

Use LYNX to attract and then BURN 'em...

Ad Junkie At Large's picture 562 pencils

i know, and just when I thought I'd made my decision of liking the commercial they go and freak me out. and that destroys the whole message, the commercial is trying to say the drink will give you energy not that it will make you forget you're gay and very attracted to short fat men the morning after an "encounter".

me myself and irene's picture 1256 pencils

completely agree. this end is a turn-off and not just completely innecessary, actually it kills the commercial.

besides that, honestly, i don't like it a lot.
in the second woman i already knew the end, that it was going to go on and on with women until the product (energy drink, perfumes, something like that), the message is too obvious...

back2b's picture 193 pencils

BTW does anybody know the song?

Ad Junkie At Large's picture 562 pencils

i'd also like to knwo

Boyko's picture 29 pencils

What came first, the fuck everything that moves spots or the stop AIDS stops?
Ying Yang, sluts.

YOZ's picture 9 pencils

DONE by Axe!!

arstewar's picture 234 pencils

allright, then the ending happens, that record player scratch noise is really tired, blonde with boob is nice though

luisariasy2k's picture 8 pencils

AXE!!!!!!

Get-a-Fix's picture 351 pencils

Gets you more than before!

jebus's picture 339 pencils
jet lag's picture 6 pencils

Axe is completely different, please stop students comments.
The 'twist' at the end anyway is too much.
Not bad.

Dzsoi's picture 4558 pencils

Collecting clothes, yeah, done. It reminded me to that Axe spot as well. But definitely different concept and the story is manymany miles away.
And yes, cut the end, disturbing and old joke.

exogino's picture 2 pencils

It's not AXE at all!!

Well... it recalls the "mood", but the concept in the Axe movie was the attraction (they could not stop their instinct and they started to make love as soon as they meet each other), while this one is focused on the power of the beverage! On sip, a dozen of girls ;)

Yeah,m the end is shit... cut it off!!

kiaramente1's picture 2 pencils

Axe concept is about the sex-appeal, this burn 's concept is more about the Energy.
Music by Code PIE you can find the group on Myspace.com

puppiepoppy's picture 1582 pencils

HE'S THE MAN!

"Bowww Wowww"

miko1aj's picture 1390 pencils

stupid as hell

the_capywriter's picture 2895 pencils

Idea is ok, except from the twist at the end (what twisted mind came up with that one?!)... but for a 'hip and cool' product I guess there could have been a cooler way to make this 'story'... the happy joy joy song doesn't work for me... but maybe it's typical Itaian...?

- adsactly! -

Zeus's picture 872 pencils

that so Predictable....I knew the ending since the begining

microphine's picture 24 pencils

embarassing. but beautiful chicks!

melocoton's picture 989 pencils

So Axe.
That twist at the end wasn´t right, but without it the spot would be even more stupid.

J.Zdaniuk's picture 74 pencils

Totally agree, but that is why I like the end.

What the Puck am I doing here?

Duckman's picture 400 pencils

I've seen this after-packshot-twist so many times...

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

joeBk's picture 85 pencils

fucking GOOD .....GOOD ONE

drizae's picture 502 pencils

Is there viagra in this drink?
It's not a bad ad, but the ending is rather a let down.

Fail Harder.

juan sasiaín's picture 43 pencils

I guess if it would have ending say goodbye to a DOG.
It would have been fun.
the boy thinking and then a girl after the dog.
oh, thanks god.

it´s nice!

juan sasiaín
www.duplantinia.blogspot.com
Bs As Argentina

juan sasiaín
Grupo Ghersy Venezuela / JS Bs As Argentina

Tincho's picture 1105 pencils

I like it. i dont know if is done, but its cool.

The final twist is bullshit. If you cut it out you get a nice ad.

ManchuChanchu's picture 701 pencils

GOOD FUN! was kind of expecting the end tho..

ManchuChanchu's picture 701 pencils

I agree. please change the end its totally screwing a good ad.

J.Zdaniuk's picture 74 pencils

Maybe I'm crazy but I hated the ad, thought it was boring bullshit. Too testosterone heavy and lame, but the end saved it for me. It let me know the creatives weren't taking the fucking "our product will help you score. . . big time" angle too seriously. (you have to lighten it up or its just a wad blow fest)

What the Puck am I doing here?

Mr.Top's picture 732 pencils

1. DOne by Axe
2. FUCKING HORRIBLE ending... no taste... like the italian humor.

tomseb's picture 2 pencils

Judging from girls facial expressions and from the fact they have their panties on, they've probably all died laughing their asses off to death because of his nonperforming, little, pathetic and burn'ed little wiener. Only the fat guy really scored.

supersneakers23's picture 2 pencils

what kind of shoes does he have!!??

taikonaut's picture 2 pencils

slightly homophobic.
It would be so hot if some of the sleeping tricks were sexy young men as well as women
it would corner the gay market as well...

Guest's picture

wht crap is this??! And i honestly did not get the ending either..Whose the agency???!

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