Burger King vs World Cup

Advertising Agency: Buzzman, USA
Creative Director: Georges Mohammed-Chérif
Vice President: Thomas Granger
Associate Director: Julien Levilain
Copywriters / Art Directors: Mickael Krikorian, Victor Sidoroff
Art Director Assistants: Ugo Guillermo, Aurélie Femenias
Account Managers: Pierre Guengant, Loïc Coelho
Social Media Managers: Julien Scaglione, Thomas
PR Managers: Cyril Paglino, Clara Bascoul

Related videos by Shutterstock


damnson's picture
6662 pencils

Why miss a match? :/ The elegant way to do this is to give a Whopper AND provide a way to follow the match.

An axe murderer of ads.

Woolven's picture
19 pencils

I don't work for these guys but i'd say it was pretty clear that the strategy is to prove that people love Whoppers more than anything else. Thus, going into BK while your team is playing (whom you no doubt love hence you own the shirt), proves you'd rather eat a Whopper than watch them play. You love soccer, but you love BK (The Whopper) more. Pretty simple stuff, man...

That being said, it's not that great of an idea.

ON's picture
122 pencils

ok..just ok

kleenex's picture
29982 pencils


Pete R.'s picture
Pete R.
1681 pencils

I would go for the burger.

Art & Illustration

joelgutierrez's picture
11 pencils


Joel Gutiérrez
YuJo! Creatividad Aplicada ®

Austin Video Production's picture
Austin Video Pr...
933 pencils


Marcao's picture
2382 pencils

Plain bad. I'd rather catch my team in action and get a McDelivery order.

Log in or register to post comments