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Burger King vs World Cup

Agency: 
Published/Aired: 
June 2014
Description: 
Advertising Agency: Buzzman, USA
Creative Director: Georges Mohammed-Chérif
Vice President: Thomas Granger
Associate Director: Julien Levilain
Copywriters / Art Directors: Mickael Krikorian, Victor Sidoroff
Art Director Assistants: Ugo Guillermo, Aurélie Femenias
Account Managers: Pierre Guengant, Loïc Coelho
Social Media Managers: Julien Scaglione, Thomas
PR Managers: Cyril Paglino, Clara Bascoul

Comments (8)

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Highest Rated

Marcao's picture
Marcao
Activity Score 3029

Plain bad. I'd rather catch my team in action and get a McDelivery order.

damnson's picture
damnson
Activity Score 11517

Why miss a match? :/ The elegant way to do this is to give a Whopper AND provide a way to follow the match.

An axe murderer of ads.

Woolven's picture
Woolven

I don't work for these guys but i'd say it was pretty clear that the strategy is to prove that people love Whoppers more than anything else. Thus, going into BK while your team is playing (whom you no doubt love hence you own the shirt), proves you'd rather eat a Whopper than watch them play. You love soccer, but you love BK (The Whopper) more. Pretty simple stuff, man...

That being said, it's not that great of an idea.

ON's picture
ON
Activity Score 134

ok..just ok

kleenex's picture
kleenex
Activity Score 43493

NO!!!

Pete R.'s picture
Pete R.
Activity Score 3363

I would go for the burger.

joelgutierrez's picture
joelgutierrez
Activity Score 14

Dumb.

Joel Gutiérrez
YuJo! Creatividad Aplicada ®

Austin Video Production's picture
Austin Video Pr...
Activity Score 1274

So-so.

Marcao's picture
Marcao
Activity Score 3029

Plain bad. I'd rather catch my team in action and get a McDelivery order.

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