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Raise the Bar

Agency: 
Published/Aired: 
August 2008
Description: 
Advertising Agency: John St. Toronto, Canada
VP of Marketing, Ferrero Canada: Mark Wakefield
Creative Directors: Stephen Jurisic & Angus Tucker
Art Director: Elizabeth Whalen
Copywriter: Jennifer Rossini
Agency Producer: Michelle Orlando
Production Company: OPC
Director: Jim Hosking
Director of Photography: James Gardner
Executive Producer: Harland Weiss
Line Producer: Merrie Wasson
Editing: Brian Wells, School Editing
Visual Effects: Crush
Sound Design: Imprint Music

Comments (12)

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Highest Rated

Guest's picture
Guest

HA HA HA HA HA HA HA HA OH COME ON!!! THIS IS GOLDEN!!!
THE WOMAN'S VOICE OVER JUST GETS ME REVVED UP!! I JUST WANT TO STAND UP ON THE ROOF TOPS AND SCREAM "I RAISED THE BAR"!!!!!

And plus its funny as fuck!! The woman's hair/eye-makeup in the slept 'till 4pm, hahaha the spa woman stumbling out! The 9 dollar coffee its all brilliant!!!
loves it!!!

smart ass's picture
smart ass
Activity Score 2

Could a voice-over be anymore annoying?

Besides that: decent daily business.

extraboy's picture
extraboy
Activity Score 91

agree

Crisp One's picture
Crisp One
Activity Score 2005

i wonder what that voice sounds like in bed?

mark3r's picture
mark3r
Activity Score 1949

Nice, i can see how this would appeal to women..

CGilb09's picture
CGilb09
Activity Score 572

I love it. I like the voice over, it's not so freaking cliche sounding.

Tweet tweet: @ThisAbility

askon's picture
askon
Activity Score 433

that woman at the end took a sketchy bite off that bar

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

stitchy's picture
stitchy
Activity Score 779

thats awefulllllll

Crisp One's picture
Crisp One
Activity Score 2005

reminds me of that cleaning lady campaign...any body remember who thats from?

dansheppy52's picture
dansheppy52
Activity Score 398

i was gonna say the same thing. It was tide or something like that.

-----
"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan

www.dbsheppard.com

LeeMoh's picture
LeeMoh
Activity Score 424

The thought line is nice, but nothing else is!

simon.gross's picture
simon.gross
Activity Score 541

Great. Funny. Loved the first shot of the woman coming out of the massage marathon. It's a giggler, that's for sure. VO is great. Sort of mock empowerment style femmo-nazi sounding. good stuff.

Guest's picture
Guest

HA HA HA HA HA HA HA HA OH COME ON!!! THIS IS GOLDEN!!!
THE WOMAN'S VOICE OVER JUST GETS ME REVVED UP!! I JUST WANT TO STAND UP ON THE ROOF TOPS AND SCREAM "I RAISED THE BAR"!!!!!

And plus its funny as fuck!! The woman's hair/eye-makeup in the slept 'till 4pm, hahaha the spa woman stumbling out! The 9 dollar coffee its all brilliant!!!
loves it!!!

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