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Budweiser: Commitment

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Your rating: None Average: 4 (6 votes)

Advertising Agency: DDB Chicago, USA
SVP, Group Creative Director: Barry Burdiak
VP, CD: John Hayes
VP, CD/AD: Steve Bougdanos
VP, CD/CW: Patrick Knoll
Producer: Dan Bryant
Prod Company: Crossroads
Director: Mark Pellington
EP(s): Camille Taylor, Carole Hughes
Producer: Norman Reiss
Editorial: Spot Welders
Editor: Dick Gordon
Producer: Tommy Murov
Telecine: Company 3
Colorist: Stefan Sonnenfeld
EP: Missy Papageorge
Aired: August 2008

10 Comments

askon's picture 433 pencils
askon | Wed, 2008-08-20 18:59

oh god i saw this on tv the other night.... soooo bad

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

artiam's picture 123 pencils
artiam | Wed, 2008-08-20 20:20

So sorry, but are we going back to the 50's or what's going on??

onemilkid's picture 111 pencils
onemilkid | Thu, 2008-08-21 02:54

I feel bad for DDB Chicago. This surely feels like a client-driven idea. But still. Very bad

halfstring's picture 290 pencils
halfstring | Thu, 2008-08-21 04:49

I just threw up all over my Bud.

BulbheaD's picture 258 pencils
BulbheaD | Thu, 2008-08-21 07:52

guys, let's talk about 4 VP-level creatives

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

C-Pain's picture 24 pencils
C-Pain | Thu, 2008-08-21 18:49

Man that script is so awkward

abhishake.das's picture 254 pencils
abhishake.das | Fri, 2008-08-22 01:01

Oh dear god.
I really didnt want to write a stinker for DDB even after 4-5 of these really mindless TVCs. But this one just pushed it too bloody far. These are not ads, these are AVs. And the worst is that rather than bury these in the ground forever, they have actually uploaded it on AOTW for the entire ad community to ridicule them.

Corporate AVs. Here's how the credits should go.

Advertising Agency: Budweiser, Chicago, USA
SVP, Group Creative Director: The Client
VP, CD: The Client
VP, CD/AD: The Client
VP, CD/CW: The Client
Producer: The Client
Prod Company: Client's Own
Director: The Client
EP(s): The Client (s)
Producer: The Client
Editorial: The Client
Editor: The Client
Producer: The Client
Telecine: The Client
Colorist: The Client
EP: The Client
Aired: One really unfortunate day in August 2008

life's got just one figure of speech.....irony!

miko1aj's picture 2712 pencils
miko1aj | Sat, 2008-08-23 18:21

Yep. I think the same, but maybe they've put it all here to show this comments to the client.

http://www.mixcloud.com/miko1aj/

CGilb09's picture 577 pencils
CGilb09 | Fri, 2008-08-22 13:15

Budweiser wishes bartenders cared this freaking much about their beer. Fortunately, they don't.

Tweet tweet: @ThisAbility

simon.gross's picture 543 pencils
simon.gross | Thu, 2008-08-28 19:14

Yep. That's the first thing I think about when I order a beer. They got me. Spot on.

This is the most awful beer ad I have seen in my life.

People will now associate 'Bud' with 'boring'

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