Bud Light: Very Superstitious

Advertising Agency: Translation, USA
CEO: Steve Stoute
Chief Creative Officer: Chris Cereda
Associate Creative Director / Art Director: Cory Smith
Copywriter: Jeremy Straight
Head Of Production: Miriam Franklin
Senior Broadcast Producer: Barry Sonders
Production: Tool Of North America
Director: Geordie Stephens
Ep: Oliver Fuselier
Producer: Jacquie Frisco
Dp: Crille Forsberg
Edit: Cut+run
Editor: Jon Grover
Ep: Rana Martin
Producer: Ashley Carrier
Color: Nice Shoes
Colorist: Chris Ryan
Sound Design: Elias Arts
Sound Mix: Hyperbolic
Engineer: Steve Bucino

September 2012


sacrilegend's picture
3283 pencils

God. I hate the football culture.

But I really like this ad. "It's only weird if it doesn't work" is a great line.

Temple's picture
11323 pencils

I like this ad.

kleenex's picture
40708 pencils

the ad is not bad, but not great either.

JeffP's picture
810 pencils

Love the insight, but the execution is weak.
And no matter what fans do, my Niners will prevail. "Who's got it better than us? NOBODY!!!".

lezy's picture
377 pencils

It's only weird if it doesn't work

awsm line and a different insight for a beer brand, to connect the product wid superstitions.

liked it :)

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