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Bud Light Lime: The summer state of mind

Advertising Agency: DDB, Chicago, USA
SVP, Group Creative Director: Mark Gross
VP, Creative Director/Art Director: Chris Roe
VP, Creative Director/Copywriter: Chuck Rachford
VP, Executive Producer: Will St. Clair
Production Company: Stardust Studios
City/State: Bicoastal, USA
Director: Brad Tucker
Executive Producer: Paul Abatemarco
Line Producer: Winston Smith
Director of Photography: Jim Matlosz
Editor: Tony Hall
Producer: Alyssa Evans
Assistant Editor: Michael Merkwan
Creative Director: Brad Tucker
Designers: Neil Tsai, Gretchen Nash
Flame Artist: Alan Latteri
Lead Compositor: Matt Lavoy
2D/3D Artists: Chris Eckardt, Joseph Andrade, Matt Lavoy, Jason Lowe, Christie Beckert
Roto Artists: Tiffany Germann, Mark Duckworth, David Wu, Kimberly Headstron, Kristen Swanson, Richard Hirst, Davina Bilow, Yvonne Apollonio, Howard Cabaflin
Music: "Lights Out" by Santogold (now Santigold)
Final Mix: Margarita Mix
City/State: Santa Monica, CA
Mixer: Jimmy Hite
Final Mix: Another Country
City/State: Chicago, IL
Mixer: Dave Gerbosi
Film Stage & Location: LA's Quixote Studios Griffith Park, and Westward Beach Point Dume
Aired: May 2009

15 comments

Prof's picture
Prof
1453 pencils

i dont get the art direction, was totally stressed out the whole time, dont know why...

Quite really.

ivan's picture
ivan

That's because the characters don't stand on solid ground. It feels they are about to fall in space.

Ivan Raszl, admin of AotW

Prof's picture
Prof
1453 pencils

hmm yeah, but i was more paying attention to the middle, since its like you only have one waterfall thing, and the things on the side dont make sense. dunno why it creeped me out...might be the wednesdays...

Quite really.

bknowlden's picture
bknowlden
3647 pencils

ipod called, it wants it's art direction back.

picopalqlea's picture
picopalqlea
999 pencils

OMG! DDB did this?....
sorry, not BUD's style, i dont buy it.

Guest's picture
Guest

You gotta be F'ing kidding me.

Mike.L's picture
Mike.L
79 pencils

freaky

Guest's picture
Guest

Apple is selling beer now?

slowrider's picture
slowrider
648 pencils

iBeer 2.0

one should not take life so seriously - as one will not come out of it alive.

Guest's picture
Guest

I dont even feel like writing about this nor do you.. why are we lol.

krautland's picture
krautland
3220 pencils

what the flying fuck is "drinkability" and what on earth is so superior about bud light? did they just call their rice juice watery?

Guest's picture
Guest

THIS TV COMMERCIAL IS GREAT. I RALLY LIKE IT. GOOD JOB

marcfabien's picture
marcfabien
14 pencils

"Superior drinkability" ?!?!?!?!

danvertising's picture
danvertising
50 pencils

Probably realized Corona was outselling them in the summertime... so they decided to copy them as much as possible.

kgeiger's picture
kgeiger
7154 pencils

Bud Light goes Lipton.

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