Bud Light Lime: The summer state of mind

Average: 3 (36 votes)

Advertising Agency: DDB, Chicago, USA
SVP, Group Creative Director: Mark Gross
VP, Creative Director/Art Director: Chris Roe
VP, Creative Director/Copywriter: Chuck Rachford
VP, Executive Producer: Will St. Clair
Production Company: Stardust Studios
City/State: Bicoastal, USA
Director: Brad Tucker
Executive Producer: Paul Abatemarco
Line Producer: Winston Smith
Director of Photography: Jim Matlosz
Editor: Tony Hall
Producer: Alyssa Evans
Assistant Editor: Michael Merkwan
Creative Director: Brad Tucker
Designers: Neil Tsai, Gretchen Nash
Flame Artist: Alan Latteri
Lead Compositor: Matt Lavoy
2D/3D Artists: Chris Eckardt, Joseph Andrade, Matt Lavoy, Jason Lowe, Christie Beckert
Roto Artists: Tiffany Germann, Mark Duckworth, David Wu, Kimberly Headstron, Kristen Swanson, Richard Hirst, Davina Bilow, Yvonne Apollonio, Howard Cabaflin
Music: "Lights Out" by Santogold (now Santigold)
Final Mix: Margarita Mix
City/State: Santa Monica, CA
Mixer: Jimmy Hite
Final Mix: Another Country
City/State: Chicago, IL
Mixer: Dave Gerbosi
Film Stage & Location: LA's Quixote Studios Griffith Park, and Westward Beach Point Dume
Aired: May 2009

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15 comments

Prof's picture
1495 pencils
ProfWednesday, July 22, 2009 - 04:51

i dont get the art direction, was totally stressed out the whole time, dont know why...

Quite really.

ivan's picture
ivanWednesday, July 22, 2009 - 05:01

That's because the characters don't stand on solid ground. It feels they are about to fall in space.

Ivan Raszl, admin of AotW

Prof's picture
1495 pencils
ProfWednesday, July 22, 2009 - 05:29

hmm yeah, but i was more paying attention to the middle, since its like you only have one waterfall thing, and the things on the side dont make sense. dunno why it creeped me out...might be the wednesdays...

Quite really.

bknowlden's picture
3661 pencils
bknowldenWednesday, July 22, 2009 - 11:18

ipod called, it wants it's art direction back.

--
brandon

www.brandonknowlden.com

picopalqlea's picture
1025 pencils
picopalqleaWednesday, July 22, 2009 - 11:30

OMG! DDB did this?....
sorry, not BUD's style, i dont buy it.

Guest's picture
GuestWednesday, July 22, 2009 - 13:36

You gotta be F'ing kidding me.

Mike.L's picture
79 pencils
Mike.LWednesday, July 22, 2009 - 13:40

freaky

Guest's picture
GuestWednesday, July 22, 2009 - 14:47

Apple is selling beer now?

slowrider's picture
649 pencils
slowriderThursday, July 23, 2009 - 09:46

iBeer 2.0

one should not take life so seriously - as one will not come out of it alive.

Guest's picture
GuestWednesday, July 22, 2009 - 21:46

I dont even feel like writing about this nor do you.. why are we lol.

krautland's picture
3241 pencils
krautlandThursday, July 23, 2009 - 05:16

what the flying fuck is "drinkability" and what on earth is so superior about bud light? did they just call their rice juice watery?

Guest's picture
GuestThursday, July 23, 2009 - 05:36

THIS TV COMMERCIAL IS GREAT. I RALLY LIKE IT. GOOD JOB

marcfabien's picture
14 pencils
marcfabienThursday, July 23, 2009 - 16:35

"Superior drinkability" ?!?!?!?!

danvertising's picture
50 pencils
danvertisingThursday, July 23, 2009 - 17:03

Probably realized Corona was outselling them in the summertime... so they decided to copy them as much as possible.

kgeiger's picture
6767 pencils
kgeigerSunday, July 26, 2009 - 14:59

Bud Light goes Lipton.