Britvic Drench: Cubehead
Advertising Agency: CHI & Partners, London, UK
Agency Producer: Kate Hardwick
Creative Director: Ewan Paterson
Creatives: Dave Masterman, Ed Edwards
Editorial Company: The Whitehouse, London
Editor: John Smith, A.C.E.
Editorial Producer: Lisa Kenrick
Production Company: Smith & Jones Films, London
Director: Ulf Johansson
DP: Stephen Keith-Roach
Producer: Philippa Smith
VFX Company: The Moving Picture Company, London
VFX Supervisor: Matthew Unwin
VFX Artists: Michael Gregory, Jason Hayes, Lisa Ryan
VFX Elements Camera Op: Tobie Lang
Colorist: Jean-Clement Soret
Post Producer: Chris Allen
Audio Post House: Wave, London
Sound Designer: Parv Thind
Dolby Mix: Tony Rapaccioli

42 Comments
nice
Video doesn't work for me but I think this is a really old video, looking at the thumbnail.
Can't open the video but by looking at the thumbnail I think this is a really old video.
http://jackmancer.com/
http://twitter.com/jackmancer/
Ivan, can I ask you something???
Do you upload all these ads according to the date they went published, or as soon somebody send it to you???
I'm asking because I saw this ad like a month ago or even more, I can't remember it properly...
Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...
Is that crime? I've never seen it before. Maybe it's because I have a job and I'm just too busy to hover over this site's every post on facebook.
Thank you for investing your valuable time in this wonderfull post. Truly inspirational. Thank you!
http://twitter.com/royschellekens
Hate advertising? Make better ads.
First glance on the thumbnails I thought its for sony playstation which was done a couple of years back...
commenting just to gather more pencils:-)
I think as a Commercial It`s not working, I mean I`m not motivated for a cold drink.
agreed, this is definitely one of those commercials that I classify as "Are they trying to sell something here? seriously?"
the line would go for any product in this category.
It's nice. But maybe this ad for a boys teenagers? I'm won't buy this. And not because this drink doesn't sold in my country) Just because - it really a bit nasty sight for me, for a girl
Is that English?
line doesn't bring it home for me.
Playstation?
+1
Wowww....
Nicely done but way to creepy to actually work!
Very nice idea!
I almost threw up. I'll never watch it again.
I like it.
does anyone know the soundtrack of this ad?
Too creepy
COME ON!! IT'S PLAYSTATION!!!
http://adsoftheworld.com/media/print/playstation_2_rubick?size=_original
different idea mate.
looks cool.
To thaistylez
say oups upside your head - The gap band
Thank you :)
COOL IDEA...BUT KINDA SPOOKY.......
Good idea.... nice execution!
Intriguing idea for a water brand
Really nice.....
www.prabaharancs.com
interesting, but for some reason I don't like it
PlayStation did it last year in print.
Ewww...its Ugly!!! Nice Idea...but..it doesn't force me to go buy the drink!!
Ads u create needs Attention!! http://www.clayology.com
Amazing!! Reminds me to PSP print ads...
Amazing CGI! I didn't expect that final about dehydration and the call to drink the product (maybe a little too generic), but I guess it could fit in a lot of other themes too.
--
zero/27 design
http://zero27.com.br
doesn't work at all for a beverage - really fun imagery though!
brains work better after being hydrated... yea, i can see how it ties with the imagery, but the feel is all wrong.
playstation's grosteque with the bloodied meat pieces you can still see... just saying. this one's better.
wow it's great idea,but i think it's not a good ad.
that's a long walk for a drink, but the walk was entertaining in a freakish way. Nice execution.
that's a long walk for a drink, but the walk was entertaining in a freakish way. Nice execution.
espectacular.. I wish I did this.
good realisation, but I wouldn't remember the product.
http://jana-eger.com/illustration.html
i agree with CrackerJackWorks. Nice realisation