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Britvic Drench: Cubehead

Advertising Agency: CHI & Partners, London, UK
Agency Producer: Kate Hardwick
Creative Director: Ewan Paterson
Creatives: Dave Masterman, Ed Edwards
Editorial Company: The Whitehouse, London
Editor: John Smith, A.C.E.
Editorial Producer: Lisa Kenrick
Production Company: Smith & Jones Films, London
Director: Ulf Johansson
DP: Stephen Keith-Roach
Producer: Philippa Smith
VFX Company: The Moving Picture Company, London
VFX Supervisor: Matthew Unwin
VFX Artists: Michael Gregory, Jason Hayes, Lisa Ryan
VFX Elements Camera Op: Tobie Lang
Colorist: Jean-Clement Soret
Post Producer: Chris Allen
Audio Post House: Wave, London
Sound Designer: Parv Thind
Dolby Mix: Tony Rapaccioli

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42 comments

Guest's picture
Guest

Video doesn't work for me but I think this is a really old video, looking at the thumbnail.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Can't open the video but by looking at the thumbnail I think this is a really old video.

gonndo's picture
gonndo
1092 pencils

Ivan, can I ask you something???

Do you upload all these ads according to the date they went published, or as soon somebody send it to you???

I'm asking because I saw this ad like a month ago or even more, I can't remember it properly...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Guest's picture
Guest

Is that crime? I've never seen it before. Maybe it's because I have a job and I'm just too busy to hover over this site's every post on facebook.

royschellekens's picture
royschellekens
390 pencils

Thank you for investing your valuable time in this wonderfull post. Truly inspirational. Thank you!

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Jupiter's picture
Jupiter
547 pencils

First glance on the thumbnails I thought its for sony playstation which was done a couple of years back...

commenting just to gather more pencils:-)

samanfani's picture
samanfani
102 pencils

I think as a Commercial It`s not working, I mean I`m not motivated for a cold drink.

Guest's picture
Guest

agreed, this is definitely one of those commercials that I classify as "Are they trying to sell something here? seriously?"

akshaysrikar's picture
akshaysrikar
420 pencils

the line would go for any product in this category.

Guest's picture
Guest

It's nice. But maybe this ad for a boys teenagers? I'm won't buy this. And not because this drink doesn't sold in my country) Just because - it really a bit nasty sight for me, for a girl

Guest's picture
Guest

Is that English?

consolidated.db's picture
consolidated.db
545 pencils

line doesn't bring it home for me.

Cube's picture
Cube
458 pencils

Playstation?

Guest's picture
Guest

+1

bi_sign's picture
bi_sign
262 pencils

Wowww....

Guest's picture
Guest

Nicely done but way to creepy to actually work!

Marlus Lau's picture
Marlus Lau
1806 pencils

Very nice idea!

Guest's picture
Guest

I almost threw up. I'll never watch it again.

Ensamblador's picture
Ensamblador
237 pencils

I like it.

thaistylez's picture
thaistylez
224 pencils

does anyone know the soundtrack of this ad?

Andrej's picture
Andrej
656 pencils

Too creepy

Guest's picture
Guest
Guest's picture
Guest

different idea mate.
looks cool.

Guest's picture
Guest

To thaistylez

say oups upside your head - The gap band

thaistylez's picture
thaistylez
224 pencils

Thank you :)

Guest's picture
Guest

COOL IDEA...BUT KINDA SPOOKY.......

dthlb72's picture
dthlb72
545 pencils

Good idea.... nice execution!

Guest's picture
Guest

Intriguing idea for a water brand

Guest's picture
Guest

Really nice.....

www.prabaharancs.com

Mju_'s picture
Mju_
174 pencils

interesting, but for some reason I don't like it

Guest's picture
Guest

PlayStation did it last year in print.

clayology com's picture
clayology com
247 pencils

Ewww...its Ugly!!! Nice Idea...but..it doesn't force me to go buy the drink!!

Ads u create needs Attention!! http://www.claycardstudio.com

pez's picture
pez
1730 pencils

Amazing!! Reminds me to PSP print ads...

zero27's picture
zero27
46 pencils

Amazing CGI! I didn't expect that final about dehydration and the call to drink the product (maybe a little too generic), but I guess it could fit in a lot of other themes too.

--
zero/27 design
http://zero27.com.br

velle's picture
velle
1550 pencils

doesn't work at all for a beverage - really fun imagery though!
brains work better after being hydrated... yea, i can see how it ties with the imagery, but the feel is all wrong.
playstation's grosteque with the bloodied meat pieces you can still see... just saying. this one's better.

淘米伢's picture
淘米伢
22 pencils

wow it's great idea,but i think it's not a good ad.

Guest's picture
Guest

that's a long walk for a drink, but the walk was entertaining in a freakish way. Nice execution.

macluvin's picture
macluvin
397 pencils

that's a long walk for a drink, but the walk was entertaining in a freakish way. Nice execution.

Guest's picture
Guest

espectacular.. I wish I did this.

Janae's picture
Janae
385 pencils

good realisation, but I wouldn't remember the product.

Joda's picture
Joda
357 pencils

i agree with CrackerJackWorks. Nice realisation

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