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British Airways India: A ticket to visit Mum

British Airways launched a long-term campaign in the US telling India Ex-Pats in the US “It's time to Visit Mum!”. The campaign features real people and kicked-off today with an emotional video featuring a mom in India talking about how much she misses her son in America. During the video, she cooks her sons favorite meal for BA to fly to him in New York, but ends up being surprised when instead BA brings her son to her (after not being home for 15 years).

Advertising Agency: Ogilvy, New York, USA

11 comments

Micah1221's picture
Micah1221
202 pencils

What a beautiful way to represent a culture, though as an ad it needs to be condensed

andy_for_ads's picture
andy_for_ads
28 pencils

relationship wins, ad loses!

sukhdev's picture
sukhdev
148 pencils

Too long!

kleenex's picture
kleenex
32936 pencils

Where do you cut???? I loved it....

oanabarbu10's picture
oanabarbu10
105 pencils

Awesome use of emotions.

danilofajardo's picture
danilofajardo
42 pencils

WTF?...5:21, you gotta be kidding me.

KayCee's picture
KayCee
2 pencils

Why wasn't it me? I miss being home sooooo much!

Diegonz's picture
Diegonz
44 pencils

I think this ad is perfect. It really gets where they want. Yes may be its a bit long but i never got bored, i´ve seen 20 seconds ads much more boring that seem longer. Let's do thinks like this, not every ad has to be, funny, smart and 20 seconds long. If a lived far away from my country i would have traveled home immediately after watching this. Congrats!

kalpesh78's picture
kalpesh78
2580 pencils

great ad.

ideas....30 minutes nahi toh free.

JAG's picture
JAG
166 pencils

Wow! It sure touched me. I wouldn't want them to make it shorter. Also, the colors are simply gorgeous.

Gina123789's picture
Gina123789
2 pencils

I need fb ads compaign,pls my skyp: gina54321898

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