Brita: Change

In this spot, we targeted plastic water bottle users throughout North America. By showing just how many plastic water bottles the average Canadian buys each year, we reminded consumers that there's a much more responsible way to get, filter and drink water.

Advertising Agency: DDB Canada, Toronto, Canada
Executive Creative director: Andrew Simon
Copywriter: Matt Antonello
Art director: Paul Riss
Agency producer: Andrew Schulze
Account managers: Tiina Rand, Serena Trentini
Marketing Manager: Brian Benaissa
Executive producer: Harland Weiss
Production company: OPC
Director: Woods & Low
DOP / Cinematographer: Adam Marsden
Line Producer: Kristi Lippa
Post Productoin Co.: School Editorial
Editor: Brian Wells
Colourist: Eric Whipp
Audio Company: Vapor Music
Audio Director / Producer: Davie Haymen
Music: Vapor Music Group
Online: SOHO
Aired: April 2010

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Axl's picture
264 pencils

Already done in France with cigarettes

Guest's picture

Are you traveling from site to site proclaiming this? It's a coincidence. It happens all the time.

pulchinela's picture
1058 pencils

i like it

thedesignaddict's picture
5366 pencils

Just OK.

brandingworthspreading's picture
648 pencils

Love it.

alexander_bickov's picture
3279 pencils

Amazing ad

IRONWORKS's picture
222 pencils

Nice TVC!

Guest's picture

Like it, maybe in theathers (cinema), not on TV. Not so dramatic so that people will start to change something, anything in their life regarding the waste of resources.

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