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Bridgestone Potenza: Engineered for Performance

Advertising Agency: Showpony Advertising, Adelaide, Australia
Creative Director / Art Director: Parris Mesidis
Copywriters: Parris Mesidis, Peter Rufus
Account Director: Andrew Fotheringham
Account Executive: Matthew Basso
Production Company / Post production: Oasis Post
Sound: Tracks Adelaide
Published: January 2009

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3 comments

dumpinground's picture
dumpinground
22 pencils

nice

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

They aired this a lot during Formula 1 races (Bridgestone is official Formula 1 tyre supplier), but the model seen in the beginning doesn't look like a modern day F1 car at all (real fans will see it easily). Apart from that, it's alright.

lucdesaulniers's picture
lucdesaulniers
1147 pencils

So much visual hype on a tire.

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