Brewhouse Light Head to Head: The Cold Challenge
Brewhouse Light has won several brewing awards and tasting competitions against big beer brands. Instead of blasting messages that we’re the best light beer out there, in true anti-hype Brewhouse fashion, we created the Head to Head Challenge to see what else Brewhouse could do better than the other beers and have a little fun with traditional overhyped beer advertising.
Advertising Agency: Saint Bernadine Mission Communications Inc, Vancouver, BC, Canada
Creative Directors: Andrew Samuel, David Walker
Art Director: Rory O'Sullivan
Copywriter: Jessica Mori
Director: Angela Kendall
Published: September 2012