Breckenridge Brewery of Colorado, Lucky U IPA: Brewed from Cleaner Real Colorado Water
Brewer presents from streamside in the snow-covered Rockies.
Advertising Agency: Cultivator Advertising & Design, Denver, USA
Creative Director / Art Director: Monte Mead
Creative Director / Copywriter: Tim Abare
Agency Prod.: Steve Moore
Production company / Post: KDVR Fox-31, Denver
Director / Editor: Adam Fowler
D.P.: Kevin Andrews
Prod.: Karey Haslauer
Talent: Bob Harrington, Head Brewer, Breckenridge Brewery
Location Scout: Pam Chavez, Denver
Music: needledrop (VideoHelper)
Aired: December 2009

8 Comments
nooooo.....
Reason #142 why you should hire "real" actors. Actually it's reason #1. Not a bad idea actually, just poorly executed.
I agree.
What hath God wrought
I hate American country-style beer commercials.
Bears poop in that water .. could've picked better talent.
I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?
AHAHA! Ah man.. I love seeing ads like this, then picturing the pitch, and the creatives going.. "Okay, no, wait, we're SUGGESTING that bears piss, poo, leave rotting salmon and probably have bear-sex in that river! Funny, right!?"
And then, the clients.. say yes? Because bears don't do those things in any river but that one. Don't worry. No one will think that far ahead.
Rubbish. Man that ad could've been made in the 1960's
I dunno, Mike. It stinks now, but picture the script tweaked a little, and the final line delivered by someone competent and it would be WAY better.