Breastfeeding Nova Scotia / first6weeks.ca: Music
Advertising Agency: Extreme Group, Halifax, Canada
Creative Director: Shawn King
Art Director: Anthony Taaffe
Copywriter: Cliff Thompson
Released: October 2009
Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more
On Demand Videos
Social Media and the Customer: Focus on Community Management
How community management can drive great customer service and transform your business.
watch a preview
On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!
Comments
thats a really forced concept, feels like student type approach. sterile campaign imho
Quite really.
agree. this is so forced and random. comparing brestfeeding to learning to play the piano? give me a break
(plus 'any different?' doesn't go with the music!)
eh because last time i looked breasts were very different to a piano????
agree with prof and wordnerd, just so forced (and badly executed, by the way!)
Actually I like the idea and the concept; it's not forced at all; breastfeeding is one of the hardest things a new mom can learn; it needs patience and technique; same as music; very good comparison and thumb up!
agree with all.
breastfeeding needs learning.
piano needs learning
but.
breastfeeding and piano is a disconnect.
reason: for everything else except for that tiny insight, none resembles both idea.
argument: learning how to type,swiming,walking, running.. ALL also needs time. hence, we could run all that as the ad!
result::feels forced. despite getting the message across.
wow... talk about analyzing..
:::J:::
ive got it! how about we show tony hawk trying over and over to land the 900 on a huge halfpipe. finally on the last try, he nails it, and the crowd goes wild!! then the tagline comes in,
"tony hawk attempted the 900 fifty-four times before landing it. why should breastfeeding be any different?"
it's bulletproof.
that's genius! ;)
cannes!
:::J:::
There's not really a link between learning music and breastfeeding.
PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com
Society makes breastfeeding seem like second nature. But many women have problems doing so, and as a result are treated like they're bad mothers. The ad takes something typical - in this case, music - and reassures new mothers that no one is born with the automatic skills, and that it can take time to do it right. I think that it's a very good ad with a very positive and necessary message.