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Brazilian Press Association: The Comma

Advertising Agency: Africa Sao Paulo, Brazil
Creative Directors: Fabio Seidl
Art Director: Bruno Brazil
Copywriters: Fabio Seidl, Luiz Gonzaga Saraiva
Production Company: Visorama
Director: Jose Bessa
Aired: August 2008

29 comments

scarfinati's picture
scarfinati
836 pencils

I like it. Its a powerful truth. But not sure why the brazillian press has a british VO.

Also i think a more older, distinguished voice would work better, be more profound somehow. That guy sounds like manager of the month at jack in the box...

ShaniG's picture
ShaniG
17214 pencils

Wow I didn't know commas can do that!
Does the Brazilian press association sell commas? I need one for the first sentence.

marcelo-lincoln's picture
marcelo-lincoln

The VO is for award shows. They never ever run an english commercial in Brazil. The original has a brazilian VO.

mapliopl's picture
mapliopl
146 pencils

http://www.youtube.com/watch?v=JxJrS6augu0

This is the original ad. To me, it's incredible that an agency will produce an entire different ad, just so it can be used in international award shows.

Hibon's picture
Hibon
3736 pencils

add to favorites !!!!

Simple ideas are the best !

Guest commenter's picture
Guest commenter

A woman without her man is nothing.

A woman: without her, man is nothing

LeeHarvey's picture
LeeHarvey
3045 pencils

Too bad you had to use the colon (:) to make your point, dear Guest.

Guest commenter's picture
Guest commenter

Great ad.

JxCx138's picture
JxCx138
152 pencils

This is GREAT!!!!!!!!!!!!!!!!!!

Africa rules!!! \o/

Hell yeah!!

NatalieM's picture
NatalieM
1687 pencils

Awesome spot!

brndnrap8's picture
brndnrap8
170 pencils
Comma's picture
Comma

I don't like TV spots made for festivals, period.

Comma's picture
Comma

I don't like TV spots made for festivals, period.

Sergin's picture
Sergin
8 pencils

it was great in portuguese. now it's also great in english.

Luis Schmidt's picture
Luis Schmidt

This was not made for festivals. I saw it on TV thousands of times here in Brazil. In portuguese, the text is almost the same!

CR_AD's picture
CR_AD
413 pencils
Shingo's picture
Shingo
406 pencils

Excellent.!
i like it sooooo much
nice work guys.. :CLAPPING:

dsklan's picture
dsklan
1927 pencils

done by serviceplan for comma-fashion

Guest commenter's picture
Guest commenter

more than marvelous

gribovitch's picture
gribovitch
50 pencils

Isn't it too near from these ad done for the TIMES and that won a lion in 2003 ? The originalis very interesting, by the way: http://fr.youtube.com/watch?v=hu24m2O6kew

Guest commenter's picture
Guest commenter

Interesting use of typography. Great ad.

Nei's picture
Nei

Very powerful. good use of typography. Good Ad!

DarkSide's picture
DarkSide
1068 pencils

I prefer the original ones, "The bottlle" and "The banana" that won in Cannes some years ago.
Don´t remember the name of the British newspaper that made them, maybe Nizan remembers which one it is...

Guest commenter's picture
Guest commenter

what is the font used in this add

heterogeneous's picture
heterogeneous
32 pencils

nice

Creative Director

Luiza Lucky's picture
Luiza Lucky
59 pencils

Stunning!
It's for stuff like that I wanna work for Africa ;)

Matt W.'s picture
Matt W.

It seems like DarkSide is a very jealous person.
This spot is brilliant.

DarkSide's picture
DarkSide
1068 pencils

I am really jealous when I see something really original and I think "Why haven't I thought of that?"

In this case when I see this spot all I can think is "Arent they ashamed to copy?"

Take a look at the originals, dont you consider it a copy?

The Bottle:
http://www.youtube.com/watch?v=p1FE4peQI7E

The Banana:
http://www.youtube.com/watch?v=hu24m2O6kew&feature=related

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