Brazilian Press Association: The Comma
Advertising Agency: Africa Sao Paulo, Brazil
Creative Directors: Fabio Seidl
Art Director: Bruno Brazil
Copywriters: Fabio Seidl, Luiz Gonzaga Saraiva
Production Company: Visorama
Director: Jose Bessa
Aired: August 2008
29 comments
I like it. Its a powerful truth. But not sure why the brazillian press has a british VO.
Also i think a more older, distinguished voice would work better, be more profound somehow. That guy sounds like manager of the month at jack in the box...
Wow I didn't know commas can do that!
Does the Brazilian press association sell commas? I need one for the first sentence.
The VO is for award shows. They never ever run an english commercial in Brazil. The original has a brazilian VO.
http://www.youtube.com/watch?v=JxJrS6augu0
This is the original ad. To me, it's incredible that an agency will produce an entire different ad, just so it can be used in international award shows.
add to favorites !!!!
Simple ideas are the best !
A woman without her man is nothing.
A woman: without her, man is nothing
Too bad you had to use the colon (:) to make your point, dear Guest.
Great ad.
This is GREAT!!!!!!!!!!!!!!!!!!
Africa rules!!! \o/
Hell yeah!!
Awesome spot!
-Natalie
http://www.nataliemarion.com
Purty cool.
http://www.sharkcountry.blogspot.com/
I don't like TV spots made for festivals, period.
I don't like TV spots made for festivals, period.
it was great in portuguese. now it's also great in english.
This was not made for festivals. I saw it on TV thousands of times here in Brazil. In portuguese, the text is almost the same!
Beautiful AD !
http://www.coupsdepub.com/
Excellent.!
i like it sooooo much
nice work guys.. :CLAPPING:
Ahmed Bahaa
http://behance.net/bahaa
http://www.Shing0o.deviantart.com
done by serviceplan for comma-fashion
more than marvelous
Isn't it too near from these ad done for the TIMES and that won a lion in 2003 ? The originalis very interesting, by the way: http://fr.youtube.com/watch?v=hu24m2O6kew
Interesting use of typography. Great ad.
Very powerful. good use of typography. Good Ad!
I prefer the original ones, "The bottlle" and "The banana" that won in Cannes some years ago.
Don´t remember the name of the British newspaper that made them, maybe Nizan remembers which one it is...
Found them:
The Bottle:
http://www.youtube.com/watch?v=p1FE4peQI7E
The Banana:
http://www.youtube.com/watch?v=hu24m2O6kew&feature=related
what is the font used in this add
nice
Creative Director
Stunning!
It's for stuff like that I wanna work for Africa ;)
It seems like DarkSide is a very jealous person.
This spot is brilliant.
I am really jealous when I see something really original and I think "Why haven't I thought of that?"
In this case when I see this spot all I can think is "Arent they ashamed to copy?"
Take a look at the originals, dont you consider it a copy?
The Bottle:
http://www.youtube.com/watch?v=p1FE4peQI7E
The Banana:
http://www.youtube.com/watch?v=hu24m2O6kew&feature=related