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Brazilian Press Association: The Comma

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Your rating: None Average: 8.3 (19 votes)

Advertising Agency: Africa Sao Paulo, Brazil
Creative Directors: Fabio Seidl
Art Director: Bruno Brazil
Copywriters: Fabio Seidl, Luiz Gonzaga Saraiva
Production Company: Visorama
Director: Jose Bessa
Aired: August 2008

29 Comments

scarfinati's picture 818 pencils

I like it. Its a powerful truth. But not sure why the brazillian press has a british VO.

Also i think a more older, distinguished voice would work better, be more profound somehow. That guy sounds like manager of the month at jack in the box...

ShaniG's picture 17222 pencils

Wow I didn't know commas can do that!
Does the Brazilian press association sell commas? I need one for the first sentence.

marcelo-lincoln's picture

The VO is for award shows. They never ever run an english commercial in Brazil. The original has a brazilian VO.

mapliopl's picture 148 pencils

http://www.youtube.com/watch?v=JxJrS6augu0

This is the original ad. To me, it's incredible that an agency will produce an entire different ad, just so it can be used in international award shows.

Hibon's picture 3614 pencils

add to favorites !!!!

Simple ideas are the best !

Guest commenter's picture

A woman without her man is nothing.

A woman: without her, man is nothing

LeeHarvey's picture 3087 pencils

Too bad you had to use the colon (:) to make your point, dear Guest.

Guest commenter's picture

Great ad.

JxCxZOMBIE's picture 148 pencils

This is GREAT!!!!!!!!!!!!!!!!!!

Africa rules!!! \o/

Hell yeah!!

NatalieM's picture 1693 pencils

Awesome spot!

brndnrap8's picture 170 pencils
Comma's picture

I don't like TV spots made for festivals, period.

Comma's picture

I don't like TV spots made for festivals, period.

Sergin's picture 8 pencils

it was great in portuguese. now it's also great in english.

Luis Schmidt's picture

This was not made for festivals. I saw it on TV thousands of times here in Brazil. In portuguese, the text is almost the same!

CR_AD's picture 413 pencils
Shingo's picture 406 pencils

Excellent.!
i like it sooooo much
nice work guys.. :CLAPPING:

dsklan's picture 1789 pencils

done by serviceplan for comma-fashion

Guest commenter's picture

more than marvelous

gribovitch's picture 40 pencils

Isn't it too near from these ad done for the TIMES and that won a lion in 2003 ? The originalis very interesting, by the way: http://fr.youtube.com/watch?v=hu24m2O6kew

said the joker to the clown

Guest commenter's picture

Interesting use of typography. Great ad.

Nei's picture

Very powerful. good use of typography. Good Ad!

DarkSide's picture 1027 pencils

I prefer the original ones, "The bottlle" and "The banana" that won in Cannes some years ago.
Don´t remember the name of the British newspaper that made them, maybe Nizan remembers which one it is...

I comment the comments

DarkSide's picture 1027 pencils
Guest commenter's picture

what is the font used in this add

heterogeneous's picture 32 pencils

nice

Senior Art Director

Luiza Lucky's picture 59 pencils

Stunning!
It's for stuff like that I wanna work for Africa ;)

Luiza Lucky.

Matt W.'s picture

It seems like DarkSide is a very jealous person.
This spot is brilliant.

DarkSide's picture 1027 pencils

I am really jealous when I see something really original and I think "Why haven't I thought of that?"

In this case when I see this spot all I can think is "Arent they ashamed to copy?"

Take a look at the originals, dont you consider it a copy?

The Bottle:
http://www.youtube.com/watch?v=p1FE4peQI7E

The Banana:
http://www.youtube.com/watch?v=hu24m2O6kew&feature=related

I comment the comments

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