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Brandhouse Drive Dry Initiative: Who's driving you home tonight?

Advertising Agency: FoxP2, Cape Town, South Africa
Creative Director: Justin Gomes
Art Director: Ryan Barkhuizen
Copywriter: Simon Lotze
Director: Robin Goode
Editor: Anthony Lee Martin
Production: Giant Films
Producer: Katherine Tripp, Laura Sampson
Additional credits: We Love Jam Cape Town, Bellville Studios, Searle Street Post
Published: February 2012

4 comments

sambuca's picture
sambuca
1066 pencils

makes no sense....

somecopywriter's picture
somecopywriter
1107 pencils

Makes so much sense.

To clarify: In South Africa if you drink and drive you could end up with hardened criminals, scary tow truck drivers or abusive policemen. This series is all about scare tactics. And it works.

Powerful stuff, well done FoxP2!

kleenex's picture
kleenex
33834 pencils

I think the idea words, just not overly impressed by it.

Hadrons's picture
Hadrons
5991 pencils

Well done. Effective in its intimidation.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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