Bouygues: Bear

Advertising Agency: DDB, Paris, France
Executive Creative Director: Alexandre Hervé
Copywriter: Fabien Teichner
Art Director: Sébastien Pierre
Agency Producers: Sophie Mégrous, Catherine Guiol
Account Supervisors: Sylvie Rouillé, Marie-Laure Dangeon, Florentine Baron, Cécile Cabon
Advertiser's Supervisors: Jean-Michel Stassart, Laurence Larvor, Anne-Laure Dreano, Sophie Gannat, Ingrid Mazzoni, Lionel Milesi
Strategic Planners: Rémi Marcelli, Fabien Le Roux
Sound Production: The
Production companies: Harvest films, Wanda Productions
Director: Baker Smith
Executive Producer / Harvest: Bonnie Goldfarb
Executive Producers / Wanda: Florence Jacob, Nancy Gabriel, Claude Fayolle
DP: Christopher Soos
Editor: Herve Schneid
Visual FX: BUF, Paris
Lead Artist: Christophr Dupuis
3D: Jean-Maire Boulet / Binocle, Paris


DBB's picture
1218 pencils

i liked it in the first 35 seconds, but then came the punch...

morse's picture
16609 pencils

This doesn't really work. I don't want to deal with angry people.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

GustavoN.Dias's picture
52 pencils

"Let's put a really angry bear, pepole just love bears... we'll have 35 seconds just for the bear"
"And what about the message ?"
"Nah, we wrap all up in the last 5 seconds, you don't need a message when you have a big nasty bear"

Sdb's picture
1364 pencils

Very innovative way to sell the product..

Glut's picture
3947 pencils

Violent people? no thanks,

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