Boston Bruins: Date
Advertising Agency: Mullen, Wenham, USA
Chief Creative Officer: Edward Boches
Executive Creative Director: Mark Wenneker
Group Creative Directors: Jamie Ferreira, Matt Fischvogt
Senior Copywriter: Greg Almeida
Senior Art Director: Jesse Blatz
Director of Integrated Production: Liza Near
Producer: Zeke Bowman
Photographer: Bethany Acheson
Account Service: Stephen Larkin, Jonathan Greeley
Production Company: Station Film (bicoastal & London)
Director: Harold Einstein
Director of Photography: Ramsey Nickell
Executive Producers: Tom Rossano, Caroline Gibney
Line Producer: Eric Liney
Shoot Location: Boston, MA
Editorial Company: Cutting Room (NY, NY)
Editor: Merritt Duff
Executive Producer: Susan Willis
Telecine: CO3 (NY, NY)
Colorist: Tim Masick
Visual Effects: Brickyard VFX (Boston, MA)
Compositor: Dave Waller
Executive Producers: Brian Drewes, Kirsten Anderson
Motion Graphics: Superfad (Los Angeles, CA)
Audio/Sound Design: Soundtrack (Boston, MA)
Mixer: Mike Secher

17 comments
This whole campaign is incredible...Absolutely great.
suuuuuuper!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Sports ads have reached the point where anything you do has almost assuredly ben done already... Yes yes, dating the opposite team. Dealing with the mascot, etc, etc. Seen it a zillion times. That said, the TIMING on this ad is absolutely pitch-perfect. So, bravo.
+++
"I love some things, and don't love some other things."
Ha! great suff!
never date within division? great rule...
bravo!
personally i hate the timing....funny idea but the story isnt told right.
I've seen this joke one too many times. ESPN did it a few years back (and much better, may I add) with a couple making out on a couch. One had a Michigan shirt on. One had a Ohio State shirt on. Payoff: Without sports, this wouldn't be disgusting.
It's not the same idea. And these ads are really fucking funny.
That's not the same idea then...
I said it's the same joke (which it is). But you're also wrong because it is the same idea.
A rare commercial I have watched twice. Love it.
Anyone who has a bad thing to say about these ads is missing the bigger picture. These ads get the point across and do it with a great laugh. I am a Red Wings fan and still love the ads.
BTW - A Boston/Detroit Finals would be amazing. See you there Bruins!
Nice. "But she's so pretty..." hehehehe
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zero/27 design
http://zero27.com.br
just great!!!!!
fun, but who is it targeted at?
NEVER SAY NO TO PANDA.