June 2013

BOS Ice Tea Energy


BOS Ice Tea’s latest offering comes in the form of a viral video shot and produced by Tonic Africa, South Africa. The spot features their energy variant BOS Energy – a healthy, lightly sparkled organic Rooibos ice tea, with a natural cranberry flavour that gives you juice – without the nervous edge. The spot follows two energetic youths on their way to play a game of basketball. One of the guys finishes off a BOS Energy drink and casually tosses the can into a nearby bin. An inquisitive bee finds the drink irresistible and disappears into the can for a taste. After a few sips, the bee starts buzzing ferociously until it lifts the can under it’s newly found energy and flies away with it.

Film advertisment created by Tonic, South Africa for BOS Ice Tea, within the category: Non-Alcoholic Drinks.

Advertising Agency: Tonic Africa, Cape Town, South Africa
Executive Business Director: Jason Slinger
Account Executive: Kirsty Webster
Creative Director: Vincent Raffray
Copywriter: Richard Marshall
Art Director: Peter Walker
Agency Producer: Alexis Roberts
Production House: In-house
Directors: Peter Walker, Vincent Raffray
DOP: Vincent Raffray, Peter Walker
Special Effects: Three-Two-One Enterprises
Bee Keeper / GoPro Aerial: Voytek Modrzewski
Quadrocopter Pilot: Toni Unterberger
Off-line Edit: The Bridge
Post Producer: Charles Champion
Editor: Morné Jacobsz
Post Production: Searle Street Post
Final Grade: David Grant
On-line: Charmaine Greyling

Comments (3)

Log in or register to post comments

Highest Rated

kleenex's picture
Activity Score 46805


certaintly's picture
Activity Score 3994

really dumb.

"oooh, let's show a bee that drinks the stuff and then carries the bottle away"

morse's picture
Activity Score 17660

I like it. It's simple and to the point.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
Activity Score 46805