00:00
NewerOlder

Bonds Hipsters: 10 years

Bonds Hipsters celebrates 10 years an undies icon with the launch of a new campaign targeting young women. Partnering with So You Think You Can Dance, the new executions reinforce Bonds as the original hipster brand that has evolved to include hot new styles. The campaign runs over TV, online with PR and POS support.

Advertising Agency: The Campaign Palace, Australia
Creative Director: Cameron Hoelter
Art Director: Cameron Hoelter
Copywriter: Kelly Putter
Agency Producer: Jacqui Gillies
Account Planner: Karen Dwyer
Account Lead: Angus Thomson
Production Company & Producer: Curious Films, Tara Riddell
Director/DOP: Darryl Ward
Editor and Company: The Editors
Music and Company: Level Two Music
Media: Mediacom

Related videos by Shutterstock

14 comments

J Designer's picture
J Designer
2420 pencils

This is alot like Orcon Broadband's ad that features Iggy Pop sining 'The Passenger'.
But i do like this style, and I'm sure their target market dose too, so it works.

shitix-'s picture
shitix-
227 pencils

sorry to argue, but this is closer to Le Tigre's style than Iggy's. it fails to convey that dynamism though but it definitely works.

fucking timing

shitix-'s picture
shitix-
227 pencils

sorry to argue, but this is closer to Le Tigre's style than Iggy's. it fails to convey that dynamism though but it definitely works.

fucking timing

xcreativity's picture
xcreativity
2374 pencils

In my opinion it falls in the cliché category, sorry about that.

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

bad astronaut's picture
bad astronaut
544 pencils

would've been cool if it was a music video done by youtube stars...

alexander_bickov's picture
alexander_bickov
3279 pencils

Fantastic music

Disco Munky's picture
Disco Munky
3900 pencils

Rubbish.

Doin' it for the points

gmint7's picture
gmint7
2685 pencils

shit.

:::J:::

Corbeen's picture
Corbeen
1070 pencils

we should put the Age of the crew who worked on some project. Would be more clearer why some strange commercials are appearing ...

TheKid's picture
TheKid
184 pencils

COOL SHIT, but shit non the less

Spoonfeederxxx's picture
Spoonfeederxxx
641 pencils

Who cares?

All that matters is that there are chicks in underwear...

kamilwoojcik's picture
kamilwoojcik
139 pencils

cool underwear ;)

cruzialx's picture
cruzialx
194 pencils

message sent - Great job

johndoeuu's picture
johndoeuu
2 pencils

Standing on the Corner By Super Wild Horses

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments