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10 years

Published/Aired: 
February 2010
Description: 

Bonds Hipsters celebrates 10 years an undies icon with the launch of a new campaign targeting young women. Partnering with So You Think You Can Dance, the new executions reinforce Bonds as the original hipster brand that has evolved to include hot new styles. The campaign runs over TV, online with PR and POS support.

Advertising Agency: The Campaign Palace, Australia
Creative Director: Cameron Hoelter
Art Director: Cameron Hoelter
Copywriter: Kelly Putter
Agency Producer: Jacqui Gillies
Account Planner: Karen Dwyer
Account Lead: Angus Thomson
Production Company & Producer: Curious Films, Tara Riddell
Director / DOP: Darryl Ward
Editor and Company: The Editors
Music and Company: Level Two Music
Media: Mediacom

Comments (14)

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Highest Rated

johndoeuu's picture
johndoeuu
Activity Score 2

Standing on the Corner By Super Wild Horses

J Designer's picture
J Designer
Activity Score 2420

This is alot like Orcon Broadband's ad that features Iggy Pop sining 'The Passenger'.
But i do like this style, and I'm sure their target market dose too, so it works.

shitix-'s picture
shitix-
Activity Score 234

sorry to argue, but this is closer to Le Tigre's style than Iggy's. it fails to convey that dynamism though but it definitely works.

shitix-'s picture
shitix-
Activity Score 234

sorry to argue, but this is closer to Le Tigre's style than Iggy's. it fails to convey that dynamism though but it definitely works.

xcreativity's picture
xcreativity
Activity Score 2374

In my opinion it falls in the cliché category, sorry about that.

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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bad astronaut's picture
bad astronaut
Activity Score 544

would've been cool if it was a music video done by youtube stars...

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Fantastic music

Disco Munky's picture
Disco Munky
Activity Score 3890

Rubbish.

Doin' it for the points

gmint7's picture
gmint7
Activity Score 2683

shit.

:::J:::

Corbeen's picture
Corbeen
Activity Score 1093

we should put the Age of the crew who worked on some project. Would be more clearer why some strange commercials are appearing ...

TheKid's picture
TheKid
Activity Score 184

COOL SHIT, but shit non the less

Spoonfeederxxx's picture
Spoonfeederxxx
Activity Score 641

Who cares?

All that matters is that there are chicks in underwear...

kamilwoojcik's picture
kamilwoojcik
Activity Score 139

cool underwear ;)

cruzialx's picture
cruzialx
Activity Score 194

message sent - Great job

johndoeuu's picture
johndoeuu
Activity Score 2

Standing on the Corner By Super Wild Horses

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