Bolthouse Farms: Baby Carrots, Indulgent

Advertising Agency: Crispin Porter + Bogusky, USA
Chief Creative Officers: Rob Reilly, Andrew Keller, Jeff Benjamin
Group Creative Director: Tiffany Rolfe
Creative Director: Omid Farhang
Art Director: Liz Levy
Copywriter: Marc D'avignon
Senior Integrated Producer: Kate Hildebrant  
Production Company & City: Smuggler, Hollywood, Ca
Director: Guy Shelmerdine
Executive Producer (Production Co): Patrick Milling Smith, Brian Carmody, Lisa Rich, Laura Thoel
Producer (Production Co): Dave Bernstein
Director Of Photography: Jonathan Sela
Post Production & City: Method, Santa Monica, Ca
Editorial Company & City: No6 Edit, Santa Monica, Ca
Editor: Chan Hatcher
Assistant Editor: Ryan Seegers, Jc Nunez
Production Service Company: Smuggler
Music Company & City: Beacon Street, Venice, Ca
Music Producer: Beacon Street Studios- Andrea Lavezzoli
Composer: Beacon Street Studios- Andrew Feltenstein, John Nau
Arranger: Beacon Street Studios- Andrew Feltenstein, John Nau
Sound Design Company & City: Beacon Street, Venice, Ca
Sound Designer: Beacon Street Studios- Paul Hurtubise
Animation Company & City: The Wilderness, Nyc, Ny
Visual Effects Company & City: Method, Santa Monica, Ca
Visual Effects Supervisor: Gil Baron
Visual Effects Producer: Robert Owens (Ep), Mike Wigart
Visual Effects Compositor: Marcelo Pasqualino
Account Director: Leslie Repetto, Andy Nathan
Content Supervisor: Yvette Guzman
Content Manager: Emily Schler
Assistant Content Manager: Sarah Ruppert, Ryan Smith

September 2010


Hibon's picture
3734 pencils

"Hot to sell carrots in US baby". Impressed with the number of people involved (see credentials) .

Simple ideas are the best !

atb2005's picture
13561 pencils

Production is top notch. Ideas - so so. Not sure baby carrots sales would dramatically increase as a result of this campaign. They should do something interactive instead that leverages social media or engages consumers. Finally, the whole "junk food" packaging does nothing for me.

Guest's picture

Made me chuckle.

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