Bolthouse Farms: Baby Carrots, Extreme

Advertising Agency: Crispin Porter + Bogusky, USA
Chief Creative Officers: Rob Reilly, Andrew Keller, Jeff Benjamin
Group Creative Director: Tiffany Rolfe
Creative Director: Omid Farhang
Art Director: Liz Levy
Copywriter: Marc D'avignon
Senior Integrated Producer: Kate Hildebrant  
Production Company & City: Smuggler, Hollywood, Ca
Director: Guy Shelmerdine
Executive Producer (Production Co): Patrick Milling Smith, Brian Carmody, Lisa Rich, Laura Thoel
Producer (Production Co): Dave Bernstein
Director Of Photography: Jonathan Sela
Post Production & City: Method, Santa Monica, Ca
Editorial Company & City: No6 Edit, Santa Monica, Ca
Editor: Chan Hatcher
Assistant Editor: Ryan Seegers, Jc Nunez
Production Service Company: Smuggler
Music Company & City: Beacon Street, Venice, Ca
Music Producer: Beacon Street Studios- Andrea Lavezzoli
Composer: Beacon Street Studios- Andrew Feltenstein, John Nau
Arranger: Beacon Street Studios- Andrew Feltenstein, John Nau
Sound Design Company & City: Beacon Street, Venice, Ca
Sound Designer: Beacon Street Studios- Paul Hurtubise
Animation Company & City: The Wilderness, Nyc, Ny
Visual Effects Company & City: Method, Santa Monica, Ca
Visual Effects Supervisor: Gil Baron
Visual Effects Producer: Robert Owens (Ep), Mike Wigart
Visual Effects Compositor: Glenn Bennett
Account Director: Leslie Repetto, Andy Nathan
Content Supervisor: Yvette Guzman
Content Manager: Emily Schler
Assistant Content Manager: Sarah Ruppert, Ryan Smith

Related videos by Shutterstock


sirvan's picture
29870 pencils

WAY too close to the Old Spice (B.O. Blocker) stuff.

Weiden FTW.


"I love some things, and don't love some other things."

CommandZ's picture
2472 pencils

What the hell happened to CP+B?!

sirvan's picture
29870 pencils

After the Truth work, that one Ikea spot, and the (mostly fake) Mini stuff… they blew a gasket creatively. However, their PR arm remained strong.


"I love some things, and don't love some other things."

Guest's picture

I feel like I'd get fired (from any job) if I were to present this. Working at the supermarket? Fired. Working at a gas station. Fired. I mean, the commercial is awesome. But it's just ridiculous that this is real. I come up with stuff like this all the time. I'll be in the shower and think, "It'd be totally sweet if like... I were snowboarding down a mountain made of cheese and a giant winged hippo came along and started air-guitar shredding and then Van Halen and Christopher Walken bought me a round at a pub." That's right about when the Acid wears off.

angieraj's picture
428 pencils

What the.....loud, irritating and a bit like mountain dew ads.

Cognito Ergo Sum

sloppy4's picture
1496 pencils

interesting premise. but i hate its execution.

Guest's picture

i think this campaign is way more clever than it looks at the first time. if you see the all project you'll see that they are traying to position the healthy baby carrots as junk food. so the commercial are mocking up junk food commercial. if you get the irony is very funny and clever.

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments