BMW Z4 Roadster: Expressions of joy, Launch film

The campaign presents an interpretation of the joy of driving, a collaboration with artist Robin Rhode and director Jake Scott. The work captures the exhilarating performance of the all-new BMW Z4 Roadster by using the car as a paint brush on a 100 x 200ft canvas.

Advertising Agency: GSD&M Idea City, Austin, Texas
Executive Creative Director, Mark Taylor
Group Creative Directors: Jay Russell, David Crawford
ACD/Art Director: Scott Brewer
ACD/Writer: Ryan Carroll
Executive Producer: Jeff Johnson
Sr. Producer: Florence Babbitt
Account Service: David Matathia, Coley Platt, Travis Scoggins, Jodi Bucciarelli
Media: Carmen Graf, Kathie Haydon, Sabrina Jumper
Out of Home: Jeanine Swanson, Margot Thornhill, Emily Russell
Production Company: RSA Films, Inc. / Los Angeles, CA
Director, Jake Scott
Producer, David Mitchell
DP, Sal Totino
EP, Marjie Abrahams
Video post production: Lost Planet (Los Angeles, CA)
Editor, Hank Corwin
Executive Producer, Nancy Osbourne
Asst Editor, Tony Orcena
Asst Editor, Louise Crane
Music: Nico Muhly, Composer
Photographers: Simon Puschmann / Igor Panitz


Guest's picture

Any idea when Honda's was produced? I've seen the "car as art maker" idea many times but never both being so similar.

If they were both produced at the same time, my vote would go to BMW's execution.

firebug's picture
1117 pencils

o shit
thank u Peah

Guest's picture

It's looking like BMW was November, 2008.


Temple's picture
11010 pencils

Not really an interpretation of the joy of driving. Most likely an interpretation of the joy of yawning.

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