BMW S 1000 RR: Flash-Projection

Advertising Agency: Serviceplan, Munich, Germany
Executive Creative Director: Matthias Harbeck
Chief Executive Creative Director: Alex Schill
Creative Directors: Matthias Harbeck, Helmut Huber
Copywriters: Matthias Harbeck, Helmut Huber, Lorenz Langgartner
Art Directors: Veronika Broich, Thomas Ardelt
Production Company: Embassy Of Dreams Filmproduktion, Munich
Film Director: John Buche
Production Company Producers: Helmut Hartl, Christian Schelb, Sebastian Eberhard


Guest's picture

The TV Commercial titled BMW Flash-Projection was created for Bayerische Motoren Werke Aktiengesellschaft in Germany and is well worth a look - infact it is pretty amazing.

Marianne - G3 Creative

lahaff's picture
1518 pencils

Sweet. But feels inspired by Fight Club when Brad Pitt shows penises in the middle of on going movies.

Guest's picture


Guest's picture
Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

So smart and pretty innovative.

CuriousPencil's picture
4225 pencils

Courageous to bring something new to the table, but I think probably too invasive and subliminal to last long as a brand vehicle. This is really, really smart, and deserves praise, for however long it takes to be deemed unsuitable by Health&Safety.

Guest's picture

a magnificent idea of how to involve consumers with the brand. Excellent!!!!!!

Guest's picture

Congrats Helmut!!!!!

Ads.chinaSMACK's picture
271 pencils

Agreed. The subliminal element will no doubt prevent this kind of advertising becoming a mass vehicle, but nevertheless an innovative idea that must be applauded!

Advertising @ chinaSMACK

ElCaza89's picture
323 pencils

woow.....that's so clever and involving..great

Oblabla's picture
298 pencils

we cannot really say but if you live the experience, then you'll obviously remember it. if someone will talk about bmw this ad will definitely come up!
Innovative ideas mark your mind

Guest's picture

I hate it because i love it to muchhhhh!!!! Congratulations nice ad.

DBB's picture
1216 pencils


alex7white's picture
7 pencils

Great idea to literally get inside people's heads! It is a great and unique idea that I'm sure will stick with people for a long time. This is a prime example of doing something off the wall to promote interest in the brand!

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