BMW S 1000 RR: Flash-Projection
Advertising Agency: Serviceplan, Munich, Germany
Executive Creative Director: Matthias Harbeck
Chief Executive Creative Director: Alex Schill
Creative Directors: Matthias Harbeck, Helmut Huber
Copywriters: Matthias Harbeck, Helmut Huber, Lorenz Langgartner
Art Directors: Veronika Broich, Thomas Ardelt
Production Company: Embassy Of Dreams Filmproduktion, Munich
Film Director: John Buche
Production Company Producers: Helmut Hartl, Christian Schelb, Sebastian Eberhard
14 Comments
The TV Commercial titled BMW Flash-Projection was created for Bayerische Motoren Werke Aktiengesellschaft in Germany and is well worth a look - infact it is pretty amazing.
Marianne - G3 Creative
Sweet. But feels inspired by Fight Club when Brad Pitt shows penises in the middle of on going movies.
cool
too close to this advert by jung von matt
http://jesuscenter.de/fileadmin/templates/jesuscenter/content/mpg/hire...
So smart and pretty innovative.
http://jackmancer.com/
http://twitter.com/jackmancer/
Courageous to bring something new to the table, but I think probably too invasive and subliminal to last long as a brand vehicle. This is really, really smart, and deserves praise, for however long it takes to be deemed unsuitable by Health&Safety.
a magnificent idea of how to involve consumers with the brand. Excellent!!!!!!
Congrats Helmut!!!!!
Agreed. The subliminal element will no doubt prevent this kind of advertising becoming a mass vehicle, but nevertheless an innovative idea that must be applauded!
Advertising @ chinaSMACK
http://advertising.chinasmack.com
woow.....that's so clever and involving..great
http://unbarquito.com/
we cannot really say but if you live the experience, then you'll obviously remember it. if someone will talk about bmw this ad will definitely come up!
Innovative ideas mark your mind
Oblabla.wordpress.com
I hate it because i love it to muchhhhh!!!! Congratulations nice ad.
amazing.
Great idea to literally get inside people's heads! It is a great and unique idea that I'm sure will stick with people for a long time. This is a prime example of doing something off the wall to promote interest in the brand!