BMW S1000 RR: Dinner
From zero to 100km/h (62 mph) in just 2.9 seconds sounds very nice. But would that help with the XXXL-experiment?
Advertising Agency: Serviceplan, Munich, Germany
Executive Creative Director: Matthias Harbeck
Chief Executive Creative Director: Alex Schill
Creative Directors: Oliver Palmer
Copywriter: Oliver Palmer
Art Directors: Therese Stüssel, Jutta Steinberger
Production Company: The Brainstormclub, Munich
Film Directors: Hondo Ratkovic, Max Nüchtern
Production Company Producers: Yves Peitzner, Dalibor Tomasevic
Agency Producer: Maik Schmidt
36 Comments
About 3 years ago, Ford Focus print ads also used this trick to show the car's fast acceleration.
Yes. It's a replica idea. Bad for the agency.
Cool stuff!
www.praxisadvertising.com
I was a nice TVC showing a power of the BMW XXXL RR
Awesome
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
that's cgi, isn'it?
i'm here because i'm procrastinating
I know it doesn't matter, but do you reckon this was for real?
Nice, even if it's cgi. It's still a cool idea.
Nice idea. Clear illustration of benefit. It's not real though. No way.
boring
if it is CGI very well done...look real enough though, not sure if all the plates and items in the table where loose, they looked like a one piece set, i think i saw them shake together when he started. either way very cool
Always try to be unique even when forced to conform.
I like it
done by thomas gottschalk in "wetten dass"
Superduper!
Great!!!
amazing
=== Looking for concept/art creative to form a team to work in independent advertising projects. ===
Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook
damn! that's great
Done
http://pulpfactor.com/wp-content/uploads/2009/09/funny-ford-focus-ad.jpeg
Vvvvvvroomm! Even though you could see what was coming, and the fact that's it's obviously CGI, it still made me smile...if for nothing else the idea of someone even thinking they could do this.
I wonder how many YouTube copy cats will actually try to see if they can pull it off for real? Now THAT would be really cool to see.
-Richard Todd Aguayo (razorsharp creative)
http://razorsharpcreative.com
Very goood! fresh..
That is so fake..
"Bright ideas bring better results"
impressive
this is gold
lol
yea i reckon!
:::J:::
that woke the dog up!
Does NO ONE ELSE see the silliness of this ad?
So - a motorcycle does 0-60 in 2.9. I've owned a few, and so what - they all pretty much do it in 2.9-3.6 seconds for sport bikes.
The spectacle is in pulling the long tablecloth out, and that seems to supercede the bike in every way.
"Well they did this on a BMW S1000 RR". Again - SO WHAT? This could very well be real - with a polyester sheet, on a polished table, with utensils and plates with no jags, this actually might work - but it might work with anything you pulled it away with. A speeding train, a cheetah, and most importantly almost ANY supersport bike.
There's NO distinction between this bike and any other in its class.
Do we get a really nice look at the bike's bodywork? No. A huge factor in a sportbike purchase.
Do we learn that it handles like a 600 cc with a 1000's power? No. A huge factor in a sportbike purchase.
Do we even learn that it has better headlight projection than others in it's class? No.
All we get is a tablecloth-pulling sportbike. Whoopee!
Stop with this hope-for-viral advertising, and actually tell me something abut the bike.
the bike is fast.
(yes, just like all the other bikes)
but do you remember all other bikes now?
and will you STILL remember this ad for next ten years? compare to other bike ads?(ANY of them)
now, does it work? as a "silly" ad?
:::J:::
gmint - you have to get into the MIND of a BIKER. New riders rarely buy a top-of-the-line bike (especially ones like this). They start with 125s, 250s and then move up - mainly for insurance, but also power reasons. This ad talks to new riders (who aren't very familiar with other bikes) that think this is awesome. The cost of entry for them is too high so they won't buy this model - and forget about trickle-down brand effect like with the Nissan GT-R as a flagship model because, unlike Nissan with their cars, BMW doesn't offer truly "affordable" entry bikes. It's a gimmick ad that tries to be "cool" without any hope of selling more product. It doesn't matter how many people "remember" the ad. It's all spectacle.
Don't you think you are overanalizing this a tiny little bit?
I don't know what your problem is:
Killer acceleration-> cool demonstration ->cool bike -> cool brand
that's it.
you don't know what their target is. selling this bike, making bmw a cooler brand, making more people to get a bike driving license (or become magicians) or maybe the agency just wants an award.
advertising is about more than just hardselling
Dude - I'm a CD, it's my job. Would just posting "Cool" and nothing else be better next time? There are enough of those posts around here ;-)
Wow Bubbles, for a CD you've got an aweful lot of time to spam your opinion here
So your job is to bash ideas? That's very honest for a CD ;)
if you go look at the views, ratings and comments on youtube, you HAVE to agree it works perfectly fine - even if you don't like it
ye, apparently, an avid motor biker is offended...
seeing this ad is like watching their own bikes being murdered out in a race by a worser engine - cuz the ad made it looks so. ("as if its real !??")
I think nowadays noone gives a damn if its expensive, they just to sell the brand. and I believe this ad did the brand a good deal of viral. I really hope this one grab some award :)
("it's cool, it's fast, who cares??" >>judges )
i still won't buy BMW bikes though.
:::J:::
Seems that you're referring to the ad being off-target.
you're suggesting that they're suppose to reach a higher income people (luxury product)... rather than putting out BMW as a "cool" fast bike.
I think that's true that riders don't see BMW as fast bike. (I'm not a biker, but If asked, i too will say Ducati.. or Ninja, etc)
in that case, the feeling conveyed by the ad is off (.that's why you don't like this ad, strategically).
...unless they 'do' want to brand their bikes as fast too on top of that ( like how the new Jaguar wants to be high tech AND luxurious too nowadays...)
:::J:::
make me think of " You, The Living"
Roy Anderson....
nice, i will remember this for a long time~~
PERFECT!!!!!!!!