BMW: Practice Makes Perfect

Advertising Agency: Dotglu, New York, USA
Network Creative Director: Izzy DeBellis
Creative Director: Aric Cheston
Assoc. Creative Director: Marc Hartzman
Art Director: Peter Mendez
Copywriter: Aileen Calderon
Director of Content Production: Dominic Ferro
Agency Producer: Brooke Kaylor
Production Company: Park Pictures, New York/Santa Monica and Academy Films, London, UK
Director: Benzo Theodore
Supervising Producer: Mary Ann Marino
Editorial / Audio Post Company: Cutting Room, New York
Editor: Micah Scarpelli
Mixer: Todd Beee
Sound Design: Jun Mizumachi
Producer: Juliet Batter
Exec. Producer: Susan Willis
Post Production / VFX Company: The Mill, Santa Monica
Colorist: Jamie Wilkinson
Smoke Artist: Tristian Wake
Combustion Artist: Keith Sullivan
Producer: Adrienne Britzman
Telecine Producer: Claudia Guevara
Exec. Producer: Verity Kneale
Music House: Hyperballad
Exec. Producer: Rob Niederpruem, Jonathan Benedict

October 2009


Guest's picture

Interesting. Thanx.

tamer samy's picture
tamer samy
681 pencils

nice idea, bad execution..

Guest's picture

Nice idea but I really think it missed the mark. What takes practice? Getting in the car or everything around it.

hagemony's picture
335 pencils

yeah, don't disagree with guest above..

Kamlesh Verma's picture
Kamlesh Verma
68 pencils



jawtok's picture
183 pencils

I might be wrong but from an art direction point of view it doesn't feel like a BMW ad. It would be a better ad for a mini cooper or another car. Nice idea though

Prof's picture
1449 pencils

One of the most anticlimatctic ads ive seen in a long time. I was was so excited all along and i thought wow, what are they gonna say thats gonna make me jump up and clap at the end...and then...bleh

Quite really.

sirvan's picture
29860 pencils

El Lame-o


"I love some things, and don't love some other things."

silvi's picture
4172 pencils

Sólo es divertido pero no dice nada del producto

Guest's picture

is it difficult to get into a BMW?

Guest's picture

I love seeing these people do these stunts. Just plain fun. But what in hell does that have to do with BMW? I don't get it. BMW owners are more athletic or active? Hmm.

Guest's picture

but this is not whole commercial.. there is another par, which is missing here, and this part is quite important to get the message :) here you can check out on youtube " BMW. Jump for Joy. Part 2 " ... in fact the execution is very smart :)

evikRAM's picture
349 pencils


!! जय श्रीराम !!

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