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Practice Makes Perfect

Agency: 
Published/Aired: 
October 2009
Description: 
Advertising Agency: Dotglu, New York, USA
Network Creative Director: Izzy DeBellis
Creative Director: Aric Cheston
Assoc. Creative Director: Marc Hartzman
Art Director: Peter Mendez
Copywriter: Aileen Calderon
Director of Content Production: Dominic Ferro
Agency Producer: Brooke Kaylor
Production Company: Park Pictures, New York/Santa Monica and Academy Films, London, UK
Director: Benzo Theodore
Supervising Producer: Mary Ann Marino
Editorial / Audio Post Company: Cutting Room, New York
Editor: Micah Scarpelli
Mixer: Todd Beee
Sound Design: Jun Mizumachi
Producer: Juliet Batter
Exec. Producer: Susan Willis
Post Production / VFX Company: The Mill, Santa Monica
Colorist: Jamie Wilkinson
Smoke Artist: Tristian Wake
Combustion Artist: Keith Sullivan
Producer: Adrienne Britzman
Telecine Producer: Claudia Guevara
Exec. Producer: Verity Kneale
Music House: Hyperballad
Exec. Producer: Rob Niederpruem, Jonathan Benedict

Comments (14)

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Highest Rated

evikRAM's picture
evikRAM
Activity Score 349

Wow...

!! जय श्रीराम !!

Guest's picture
Guest

Interesting. Thanx.

tamer samy's picture
tamer samy
Activity Score 681

nice idea, bad execution..

TAMER SAMY
www.leapstudios.net

Guest's picture
Guest

Nice idea but I really think it missed the mark. What takes practice? Getting in the car or everything around it.

hagemony's picture
hagemony
Activity Score 335

yeah, don't disagree with guest above..

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Nice

Kamlesh Verma's picture
Kamlesh Verma
Activity Score 68

great........

K.Verma

jawtok's picture
jawtok
Activity Score 183

I might be wrong but from an art direction point of view it doesn't feel like a BMW ad. It would be a better ad for a mini cooper or another car. Nice idea though

Prof's picture
Prof
Activity Score 1449

One of the most anticlimatctic ads ive seen in a long time. I was was so excited all along and i thought wow, what are they gonna say thats gonna make me jump up and clap at the end...and then...bleh

Quite really.

sirvan's picture
sirvan
Activity Score 29860

El Lame-o

+++

"I love some things, and don't love some other things."

silvi's picture
silvi
Activity Score 4172

Sólo es divertido pero no dice nada del producto

Guest's picture
Guest

is it difficult to get into a BMW?

Guest's picture
Guest

I love seeing these people do these stunts. Just plain fun. But what in hell does that have to do with BMW? I don't get it. BMW owners are more athletic or active? Hmm.

Guest's picture
Guest

but this is not whole commercial.. there is another par, which is missing here, and this part is quite important to get the message :) here you can check out on youtube " BMW. Jump for Joy. Part 2 " ... in fact the execution is very smart :)

evikRAM's picture
evikRAM
Activity Score 349

Wow...

!! जय श्रीराम !!

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