BMW: Practice Makes Perfect
Advertising Agency: Dotglu, New York, USA
Network Creative Director: Izzy DeBellis
Creative Director: Aric Cheston
Assoc. Creative Director: Marc Hartzman
Art Director: Peter Mendez
Copywriter: Aileen Calderon
Director of Content Production: Dominic Ferro
Agency Producer: Brooke Kaylor
Production Company: Park Pictures, New York/Santa Monica and Academy Films, London, UK
Director: Benzo Theodore
Supervising Producer: Mary Ann Marino
Editorial/Audio Post Company: Cutting Room, New York
Editor: Micah Scarpelli
Mixer: Todd Beee
Sound Design: Jun Mizumachi
Producer: Juliet Batter
Exec. Producer: Susan Willis
Post Production/VFX Company: The Mill, Santa Monica
Colorist: Jamie Wilkinson
Smoke Artist: Tristian Wake
Combustion Artist: Keith Sullivan
Producer: Adrienne Britzman
Telecine Producer: Claudia Guevara
Exec. Producer: Verity Kneale
Music House: Hyperballad
Exec. Producer: Rob Niederpruem, Jonathan Benedict
14 Comments
Interesting. Thanx.
nice idea, bad execution..
TAMER SAMY
www.leapstudios.net
Nice idea but I really think it missed the mark. What takes practice? Getting in the car or everything around it.
yeah, don't disagree with guest above..
Nice
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
great........
K.Verma
I might be wrong but from an art direction point of view it doesn't feel like a BMW ad. It would be a better ad for a mini cooper or another car. Nice idea though
One of the most anticlimatctic ads ive seen in a long time. I was was so excited all along and i thought wow, what are they gonna say thats gonna make me jump up and clap at the end...and then...bleh
Quite really.
El Lame-o
+++
"I love some things, and don't love some other things."
Sólo es divertido pero no dice nada del producto
is it difficult to get into a BMW?
I love seeing these people do these stunts. Just plain fun. But what in hell does that have to do with BMW? I don't get it. BMW owners are more athletic or active? Hmm.
but this is not whole commercial.. there is another par, which is missing here, and this part is quite important to get the message :) here you can check out on youtube " BMW. Jump for Joy. Part 2 " ... in fact the execution is very smart :)
Wow...
!! जय श्रीराम !!