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Agency: 
Published/Aired: 
February 2016

BMW X1 in Northern Ireland

Description: 

The ad features illustrations from the artist Ed Fairburn, who is known for his ability to integrate hand drawn illustrations into map topography. The work perfectly illustrates the car’s ability to take on the UK terrain, and we also hope it will appeal as a piece of design work.

Film advertisment created by FCB, United Kingdom for BMW, within the category: Automotive.

Advertising Agency: FCB Inferno, UK
Creatives: Mike Mackenzie, Greg Harvey
Planning: David Jackson
Senior Account Manager: Kathleen MacLean
Account Executive / Grad: Barnaby Kelly
Agency Producer: Cara Marsh
Production: Charterhouse

Comments (5)

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Highest Rated

kleenex's picture
kleenex
Activity Score 46010

Well I like the concept, but I do not think it will sell many cars.

kleenex's picture
kleenex
Activity Score 46010

Well I like the concept, but I do not think it will sell many cars.

morse's picture
morse
Activity Score 17604

Art and BMW? I don't think the strategy works.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

halaby87's picture
halaby87
Activity Score 9605

Wow no

BAdsoftheworld's picture
BAdsoftheworld
Activity Score 3519

Idea is nice, art is beautiful but not relevant for BMW.

Priya Wijetunga's picture
Priya Wijetunga
Activity Score 1667

Agree with BAdsoft.

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