BMW M5: Bullet - High Performance Art

Advertising Agency: Cundari, Toronto, Canada
Chief Creative Officer: Brent Choi
Associate Creative Director / Art Director: Raul Garcia
Associate Creative Director / Copywriter: Brian Murray
Producer: Sumit Ajwani
Group Account Director: Natasha Wookey
Account Director: Katie Lynn
Account Supervisor: Ranjan Gill
Digital Strategy: Todd Hummel, Caitlin Mcdonald
Strategy: Andrea Sampson/Emily Bergeron
Production House: Big Block
Director / DOP: Mark Glaser
Managing Director: Kenny Solomon
Exec Producer: Pete King
Producer: Kay Rough
Supervisor: Glenn Bennett
Production Manager: Kristen Zaik
Coordinator: Cindy Chapman
Big Block Studio Team: Tom Connors, Rob Glazer, Ilya Astrakhan, Nick Poznick / Milsap
Editorial: Brandon Porter / Whitehouse Post
Music / Sound Design: Silent Joe West
Creative Director: Roger Harris
Producers: Trevor Allan, Silent Joe West
Sound Design: Jo Rossi, Tony Gort
Music: Beethoven's piano concerto No. 5
Media: Media Experts
Media Strategy / Planning: Karel Wegert, Kris Davis


chuckieT's picture
680 pencils

Early Cannes-tender for next year?

Extremely original and beautifully executed. I'd put it on my reel.

DancingDave's picture
82 pencils

Scared to reply on the other ad Chuckie?

boom's picture
140 pencils

Gorgeous. Really well done.

MindDrift's picture
1148 pencils

The recreation of a bullet footage on a large scale is a highly original idea.

simmer's picture
4 pencils
kleenex's picture
34632 pencils

this was crap.

gmint7's picture
2683 pencils

its good idea, but not so special. well accepted cuz it's from an awesome brand, strip the brand and see if the idea still shines?
its good thinking regardless. : )


Temple's picture
10890 pencils

At last, a Gold Lion car idea. Haven't seen one in at least two years. There's still hope for automotive advertising.

patUDAY's picture
436 pencils

Very nice. I liked it.

UDAYpatwardhan@+91 22 98206 54722

vlwk's picture
154 pencils

It's something Top Gear would've done.

It's something Top Gear SHOULD have done.

Nike Diesel's picture
Nike Diesel
13389 pencils

This is frickin AWESOME and SEXY!!!

CommandZ's picture
2486 pencils

This started out with great potential. Could of been tightened up quite a bit, especially the end.

djvini's picture
1126 pencils


Creative El Taier Tribu DDB

stickynotes's picture
1085 pencils

i loved watching it. nice piece of art.

timesashes's picture
77 pencils

stunning! i had my mouth open wide the whole time lol

tillfu's picture
74 pencils

You gotta be kidding me : Okay, that´s a great commmercial for a ) a torpedo b) suicide/kaminkazee driver ( always hits straight ) c) for a drunken driver that can drive a straight line ( in an absolutely plane environment - what on earth should have caused him not to hit those big targets ? ) d) a BMW can drive straight and can destroy glass/ballons/woodboards You really gotta be kidding me, thinking that was great or creative. he bullet analogy, well, then I´d like to have a license from each BMW driver, that he can handle his weapon - not even very arty ( in comparison to a BMW paintung a picture - this was well done - or a french car creating a font with its tires ) This ad is total nonsense !

OFiroz's picture
41 pencils

I guess many people didn't understand the idea behind this ad, as I can see some one says it is a nonsense ad.
BMW M5 is indeed a fast car with upgraded S63 Engine that produces 560bhp.
The Ad says how fast the car goes like a bullet, and how fast the car pass before those elements collapses down!
Really good idea. Good execution. But bit lengthy. Required editors scissors.

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