NewerOlder

BMW M4: Ultimate racetrack

Advertising Agency: Cundari, Toronto, Canada
Creative Director: Andrew Simon
Art Directors / Copywriters: Sarah Adlam, Mike Dietrich
Director: Ozan Biron
Sound: Charles Deenen
Published: July 2014

4 comments

kleenex's picture
kleenex
34584 pencils

The driver was excellent...

adri10288's picture
adri10288
339 pencils

Car porn! What exactly did the agency do though? "Our idea is wicked-cool shots of an M4 driving. There must be a sense of danger involved. Some Squealing noises. Etc."

mADman808's picture
mADman808
19 pencils

I disagree. Good ideas are discovered not made. In this case, finding the right driver was everything. It's a great ad. Makes me want to buy and drive that car.

Jaytesh's picture
Jaytesh
122 pencils

Was the plan to not include any major on-your-face Branding?

Today's world runs on the bread and butter of a copywriter, "Short is sweet".
Woohoot!

Log in or register to post comments