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BMW: Light Bulb

Advertising Agency: GSD&M Idea City, USA

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13 comments

Guest's picture
Guest

So you're talking about efficiency which saves money and the environment and at the same time you're lighting 30,000 light bulbs??? I don't get it.

Guest's picture
Guest

have u ever heard of CG?
u really think they lit up 30,000 light bulbs

frustrated idiot.. commenting for the sake of comenting

Guest's picture
Guest

it's not about how they made it but what they are showing... frustrated idiot...

Guest's picture
Guest

i dont really have anything to say, other than why would anyone post this here? this is one of those projects that you just do and then forget about after they are released... Or, you dwell on the project and the original idea you had... the really cool one that the client shot down.... the missed opportunity

Guest's picture
Guest

我怎么不知道啊!

Guest's picture
Guest

This ad will soon appear in the movie "The death of a portfolio".
GSD&M must be controlled by the client. BMW is difficult and the JOY campaign is allready bad, but such a bad commercial i wouldnt have expected.
"JOY IS WHEN YOU DONT WORK FOR GSD&M"

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

I'm beginning to feel ashamed of the fact that I once worked at this agency...

Horrible management and absolutely NO creative leader at this place before and since.

Guest's picture
Guest

My 10 year old BMW gets 33mpg from Vegas to LA. Fatass new Bimmers! Failzor.

Guest's picture
Guest

whos the actor in the comercial?

A stranger abroad's picture
A stranger abroad
427 pencils

Am I having a flashback to pre Doyle Dane Bernbach days? Stand in front of camera. Read the brief.

Congratulations. You have made BMWs suddenly seem like boring unimaginative vehicles.

Guest's picture
Guest

This is the ugliest man currently in TV commericals. He has the face of a giraffe. Who is the ad supposed to appeal to???

Guest's picture
Guest

This is what happens when parents give their children encouragement to do the things they suck at for the sake of being supportive. If my child was a marketing major with ideas like that, I'd cut off his tuition. We can thank them for the most annoying moments of television since full house went off the air. But, I still want a BMW. Lol

Guest's picture
Guest

BMW doesn't care at all about the environment. They expect us to keep buying the same gas guzzlers from 4 years ago, and hope we'll be duped into believing they give a damn by their absurdly impractical hydrogen-powered prototype. This ad is disingenuous at best, and convinced me that they actually think the consumer is too stupid to notice their skin-deep promises of "being responsible". You're not being responsible when you light your studio with 30,000 bulbs - CFLs or not. Retards. I'll never buy a BMW now. Want to tell the ad agency directly how their ad sucked? Send a message via their "Contact" page on the company's website: http://www.gsdm.com/

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