BMW Hydrogen 7 Series: Water

Advertising Agency: GSD&M's Idea City, Austin, Texas, USA
Editor: Andrew van der Westhuyzen
Group CD / Copywriter: Mark Ray
Group CD / Art Director: David Crawford
Creative Director / Art Director: Bill Marceau and Jay Russell
Creative Director / Writer: Wade Alger
Agency Executive Producer: Jeff Johnson
Producer: Paul Golubovich and Aaron Kovan
Director: Andrew van der Westhuyzen
Production Company: Collider Films
Music/Sound design: Felix Bloxom
Composer: Principal talent, Sydney, Australia
Voiceover: Will Lyman
Via: bestadsontv


Charlie Pratt's picture
Charlie Pratt
427 pencils

FREAKIN' SWEET. What a nice effect, and a well-written script, too.


pneuburg's picture
251 pencils

Very nice, everything about it was done well. Too bad BMW cars are short lived performers. The older models were made better.


fractalrene's picture
1504 pencils

The only thing I really hate is the CleanEnergy tag printed over the car. Everything else is perfect.

roman-schwienbacher.com's picture
1021 pencils

woaw , graet work and copy

Advertising Pawn's picture
Advertising Pawn
419 pencils

Clever tagline + stunning visual effects = WIN!



Join the rarely updated ad orgy here: http://www.advertisingpawn.com

chinaski's picture
951 pencils

neat job. i liked the voice over.

ivan's picture

Is it just me or the tagline blames us (the world) for not being able to release a Hydro BMW sooner? Right...

Ivan Raszl, admin of AotW

Jet Lee's picture
Jet Lee
127 pencils

I didn't think of it that way,Ivan.
In fact I like the tagline a lot.
'Ready for the world when the world is ready' > simply means the world is still unwilling to be nature-conscious, use recycle products, drive nature-friendly cars, etc. When they are, this car awaits. ;)

ultraboon222's picture
220 pencils

I almost peed my pants when I saw this on tv the other day...


Too many cooks in the kitchen....

vuxan's picture
131 pencils

Ha ha ha ha
When I watched it the second time (after reading the comments) I almost peed my pants too!

I agree that it's a great ad, but the last line indeed is a bit arrogant, I must agree with ivan... It's like: we want to save the world, but the world is still too (add something like: careless, cheap, selfsufficient etc.) for our marvelous car...
Well, it is not world's duty to buy your car, it's your duty as a company to make it affordable.

theartiz's picture
82 pencils

To me it looks like they are trying to point this out... that they are trying to make such a thing that would run on better fuel (Ideally H2O) rather than Fossil Fuel that produces CO2 ...

F.F. (Oil) being a big factor for the great unrest in the world nowadays.

Fit this in... and everything becomes clear in your mind.

"We want to save the world... But the world is too damn busy fighting over nonsense."

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Alternately we would say:

"Ready for the World , Whenever its ready"

translates =

"Waiting for the World to Grow UP."

benjaminbrown's picture
439 pencils

I also hate the writing on the car, it cheapens it.

ahmed ragheb's picture
ahmed ragheb
297 pencils


zetahn's picture
3 pencils

Wow, its an amazing work!

gmint7's picture
2683 pencils

erm.. what product again??


iT-iS-i's picture
1721 pencils

Gets me everytime... One of the simplest ideas ever created, one of the greatest single advertising pieces I've seen in a long time.

iT-iS-i, like an upside down ! mark.

:: Put your ears against the ground so i can walk over what you heard::

nugas's picture
8 pencils

why this is not showing up in my computer ? is there point based viewing in this web site ?

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