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Expressions of joy, Launch film

Agency: 
Published/Aired: 
August 2009
Description: 

The campaign presents an interpretation of the joy of driving, a collaboration with artist Robin Rhode and director Jake Scott. The work captures the exhilarating performance of the all-new BMW Z4 Roadster by using the car as a paint brush on a 100 x 200ft canvas.

Executive Creative Director, Mark Taylor

Director, Jake Scott
Producer, David Mitchell
DP, Sal Totino
EP, Marjie Abrahams

Editor, Hank Corwin
Executive Producer, Nancy Osbourne
Asst Editor, Tony Orcena
Asst Editor, Louise Crane

Film advertisment created by GSD&M, United States for BMW, within the category: Automotive.


Comments (5)

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Highest Rated

Guest's picture
Guest

Any idea when Honda's was produced? I've seen the "car as art maker" idea many times but never both being so similar.

If they were both produced at the same time, my vote would go to BMW's execution.

Peah's picture
Peah
Activity Score 2
Guest's picture
Guest

Any idea when Honda's was produced? I've seen the "car as art maker" idea many times but never both being so similar.

If they were both produced at the same time, my vote would go to BMW's execution.

firebug's picture
firebug
Activity Score 1113

o shit
thank u Peah

Guest's picture
Guest

It's looking like BMW was November, 2008.

http://www.expressionofjoy.com/

Temple's picture
Temple
Activity Score 11337

Not really an interpretation of the joy of driving. Most likely an interpretation of the joy of yawning.

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