BMW Efficient Dynamics: Freediver
High Bandwidth | Low Bandwidth | Mobile
Production Company: Velocity Films
Director: Greg Gray
Producer: Helena Woodfine
Co-Production Company: The Talkies
Co-Production Company Producer: Hani Eskander
D.O.P: Rob Malpage, Didier Noirot
Advertising Agency: Ireland Davenport, Johannesburg, South Africa
Executive Creative Directors: John Davenport
Art Director: Gina King
Copywriter: John Davenport
Agency Producer: Chantel Kriel
Post Production: Upstairs Post Production
Editor: Kobus Loots
Facility co: Blade Post Production
Music / Composer / Sound Designer: Alun Richards, Cut & Paste
Aired: August 2008
12 Comments
Friggn' horrible.
The first part looks ok.
Now, we wait for the next half hour to loadup and see how it ends....
cMON MAN cmonnnnnn this is sooo bad.
sfsdfsd:=)sfsdfsdfsd
I don't think it's that bad. It's an interesting idea. I could see it being effective as a pre-movie ad.
Tweet tweet: @ThisAbility
IVAN, PLEASE BACK TO QUICKTIME FOR THE VIDEOS! It takes an eternity loading.
seeee? im not the only one!!!!!
Now we only need a facebook group!
...
air is not fuel, it's the oxygen ingredient of fire.
Amazing juxtaposition. I like the way they gave a very simple yet perfect example of what the product was all about. I think it's rather nice. Much better than those smart-visual 5-point-size-headline layouts or over-creative TVCs.
life's got just one figure of speech.....irony!
E.D. ? I think another industry already owns that acronym :-)
very good, nice way to show the product's assets. very well done.
Very simple, well done.
Captures the moment of what a human body is able to do,
and a possibly, a vehicle.