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BMW: Concrete walls

Your rating: None Average: 9 (143 votes)

Advertising Agency: Cundari, Toronto, Canada
Chief Creative Officer: Brent Choi
Associate Creative Director / Art Director: Raul Garcia
Copywriter: Brian Murray
Producer / Group Account Director: Daryn Sutherland
Account Manager: Ranjan Gill
Production House: Banditos Bros.
Director: Mike Mouse McCoy
Exec Producer: Jeff Rohrer
Line Producer: Ryan Slavin
Sound Design: Jamey Scott / Dramatic Audio
Other Banditos: Jacob Rosenberg, Lance Holte, Sean Cushing, Stephen Lawes

25 Comments

Jaap Grolleman's picture 6401 pencils

I wonder if some people will think this is real hehe. Surely this is inspired by Ken Block's drifting in his Monster Energy/DC Shoes Subaru Impreza (if you don't know it, check here: http://www.youtube.com/watch?v=HQ7R_buZPSo&feature=channel_video_title )

But if I see this I'd be a bit worried by the rate of oversteer from the car (doesn't really look grippy does it?) Anyhow let's stop nagging it's a pretty awesome video that sells the USP from BMW well.

thedesignaddict's picture 4341 pencils

Very nice.

sergeo_syd's picture 508 pencils
8

Haha, I expect so much less. Not bad at all.

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jjf's picture 244 pencils

Awesome! :D Music and sounds blend in well.

MadAdWoman's picture 8 pencils

Doesn't matter if it is real or fake. I want one.

Nike Diesel's picture 6832 pencils

I want one, too!

Manoma's picture 1102 pencils
8

Good Idea ;-)
that gives me desire for driving !

agappehp's picture 108 pencils
10

very good car, excellent driver loved the campaign

Taylormade's picture 421 pencils
10

A lot better than most car spots. Makes the car look pretty cool. And compliments to all parties involved for going with no end frame.

Blashyrkh's picture 21230 pencils

If this is aired, why this one is banned http://www.youtube.com/watch?v=wykmjVEFmGQ

Nike Diesel's picture 6832 pencils

Well, because the M5 TV spot is waaay over-dramatized and very untrue.
"Fastest saloon car", probably yes. Faster than the other car, for sure not.
Cars like that reaches a maximum speed up to 700-800 mph.
Don't think a regular saloon can outdo any of those cars.
Nice ad, but total bullshit.

Blashyrkh's picture 21230 pencils

Untrue yes, but everyone with a little bit sense of humor gets that metaphor. Comparing a car with a supersonic vehicle promotes speed, but watching a car speeding and drifting does not?
There's nothing special in this ad, just a good driver who knows BMW.

Nike Diesel's picture 6832 pencils

To answer your question, no.

sambuca's picture 1094 pencils

that would be a cool game conecept for NFS or Midnight club :)

Wordnerd's picture 6617 pencils
9

Nice. bet they had the idea after watching this:
http://www.youtube.com/watch?v=DVtfxpMHHJA

mikey mugambi's picture 71 pencils

So true!

Fidele H's picture 42 pencils

impressive! what about the car color though ;)

raunaqrayait's picture 6 pencils

These is breath taking.These video can generate a hidden driving passion within you.

chunkylover69's picture 37 pencils

my eyes jizzed.

evikRAM's picture 242 pencils
10

येड-झवं ड्राईव्हिंग...!!! खूप आवडलं...
अन जाहिरात देखील...

What The F*** is The Driving Is...!!!
I Deadly Like This... and Ad also...

!! जय श्रीराम !!

Bennygaj08's picture 113 pencils

Wow, you all voted that Bronze? Disappointed.

altamiraweb's picture 25 pencils
7

I like this too much

altamiraweb's picture 25 pencils
7

I like this too much

Queue's picture 4 pencils

great... nice done.

vickeeyi's picture 5 pencils
9

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