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BMW: Concrete walls

Advertising Agency: Cundari, Toronto, Canada
Chief Creative Officer: Brent Choi
Associate Creative Director / Art Director: Raul Garcia
Copywriter: Brian Murray
Producer / Group Account Director: Daryn Sutherland
Account Manager: Ranjan Gill
Production House: Banditos Bros.
Director: Mike Mouse McCoy
Exec Producer: Jeff Rohrer
Line Producer: Ryan Slavin
Sound Design: Jamey Scott / Dramatic Audio
Other Banditos: Jacob Rosenberg, Lance Holte, Sean Cushing, Stephen Lawes

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24 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I wonder if some people will think this is real hehe. Surely this is inspired by Ken Block's drifting in his Monster Energy/DC Shoes Subaru Impreza (if you don't know it, check here: http://www.youtube.com/watch?v=HQ7R_buZPSo&feature=channel_video_title )

But if I see this I'd be a bit worried by the rate of oversteer from the car (doesn't really look grippy does it?) Anyhow let's stop nagging it's a pretty awesome video that sells the USP from BMW well.

thedesignaddict's picture
thedesignaddict
5341 pencils

Very nice.

sergeo_syd's picture
sergeo_syd
603 pencils

Haha, I expect so much less. Not bad at all.

http://edictive.com - Film Production Management

jjf's picture
jjf
258 pencils

Awesome! :D Music and sounds blend in well.

MadAdWoman's picture
MadAdWoman
8 pencils

Doesn't matter if it is real or fake. I want one.

Nike Diesel's picture
Nike Diesel
13339 pencils

I want one, too!

Manoma's picture
Manoma
1093 pencils

Good Idea ;-)
that gives me desire for driving !

agappehp's picture
agappehp
108 pencils

very good car, excellent driver loved the campaign

Taylormade's picture
Taylormade
412 pencils

A lot better than most car spots. Makes the car look pretty cool. And compliments to all parties involved for going with no end frame.

Blashyrkh's picture
Blashyrkh
32698 pencils

If this is aired, why this one is banned http://www.youtube.com/watch?v=wykmjVEFmGQ

Nike Diesel's picture
Nike Diesel
13339 pencils

Well, because the M5 TV spot is waaay over-dramatized and very untrue.
"Fastest saloon car", probably yes. Faster than the other car, for sure not.
Cars like that reaches a maximum speed up to 700-800 mph.
Don't think a regular saloon can outdo any of those cars.
Nice ad, but total bullshit.

Blashyrkh's picture
Blashyrkh
32698 pencils

Untrue yes, but everyone with a little bit sense of humor gets that metaphor. Comparing a car with a supersonic vehicle promotes speed, but watching a car speeding and drifting does not?
There's nothing special in this ad, just a good driver who knows BMW.

Nike Diesel's picture
Nike Diesel
13339 pencils

To answer your question, no.

sambuca's picture
sambuca
1066 pencils

that would be a cool game conecept for NFS or Midnight club :)

Wordnerd's picture
Wordnerd
6662 pencils

Nice. bet they had the idea after watching this:
http://www.youtube.com/watch?v=DVtfxpMHHJA

mikey mugambi's picture
mikey mugambi
69 pencils

So true!

Fidele H's picture
Fidele H
40 pencils

impressive! what about the car color though ;)

chunkylover69's picture
chunkylover69
71 pencils

my eyes jizzed.

evikRAM's picture
evikRAM
349 pencils

येड-झवं ड्राईव्हिंग...!!! खूप आवडलं...
अन जाहिरात देखील...

What The F*** is The Driving Is...!!!
I Deadly Like This... and Ad also...

!! जय श्रीराम !!

bgajus08's picture
bgajus08
134 pencils

Wow, you all voted that Bronze? Disappointed.

altamiraweb's picture
altamiraweb
27 pencils

I like this too much

altamiraweb's picture
altamiraweb
27 pencils

I like this too much

Queue's picture
Queue
4 pencils

great... nice done.

vickeeyi's picture
vickeeyi
5 pencils

S U P E R B

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