BlueCross BlueShield of NC: Jen
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Advertising Agency: Ogilvy, Durham, USA
Art Director: Tofer Moran
Producer: Herb Campbell
Production Company: Rabbit
Director: Matthew Ogens
DP: Eric Steelberg
EP(s): Douglas Howell, Anura Idupuganti
Producer: Scott Ludden
Production Supervisor: Eric Stoft
Post/Effects: Company X
Editorial Co: Company X
Editor(s): Barney Miller, Lisa Mogol
EP: Jonlyn Williams
Location: Pittsboro, NC
Aired: November 2009



2 Comments
Using the true stories surely helped the campaign. Nice direction, good clips.
Unfortunately the "real life" dialogue is somewhat stilted.