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Blockbuster: Raccoon

Advertising Agency: EURO RSCG Chicago, USA
Executive Producer: Monica Wilkins
Agency Producer: Mariana Perin
Exec. Creative Director: William Mericle
Art Director: John Reams
Copywriters: Ecole Weinstein
Production Company: HELLO!, LA
Director: Matt Smukler
Exec. Producer: Carl Swan
Head of Production: Alexandra Chamberlain
Producer: Gayleen Sharon
D.P.: Tami Reiker
Production Designer: Shepard Frankel
Editorial Company: Whitehouse Post
Editor: Matt Walsh
Post Producer: Dawn Guzowski

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5 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Seth Godin once said:
"People only notice stuff that's new and different. And the moment they notice something new, they start making guesses about what to expect next."
That's why I think this ad fails to deliver. It's like a colouring page with a different product.

morse's picture
morse
15148 pencils

Funny, but so far from the brand.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Corbeen's picture
Corbeen
1070 pencils

Far away from advertising. Its like a low class joke with a packshot.

Sdb's picture
Sdb
1364 pencils

Stupid comedy...

Temple's picture
Temple
9621 pencils

Irrelevant advertising like this is so very easy. It's making the ad relevant that is the hard part. And the one that brings sales, awards and recognition.

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