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U2

Agency: 
Published/Aired: 
July 2009
Description: 

Film advertisment created by Arc, United States for BlackBerry, within the category: Electronics, Technology.

Advertising Agency: Arc Chicago, USA
VP Creative Director: Jim Paul
VP Creative Director: Dan Capuli
Executive Copywriter: Melinda Roenisch
Art Director: Justin Tillich
Senior Producer: Nicky Furno
Production Company: Partizan
Director: Alex Courtes
Executive Producer: Sheila Stepanek
Producer: R. Stephan Mohammed
Visual Effects: MassMarket, New York
Executive Producer: Rich Rama
Producer: Mariya Shikher
Lead Flame Artist: Nick Tanner
Flame Artists: Julian Ford, Aska Otake, Mark French, Tim Farrel, Joe Vitale, Jesper Nybroe, Dan Boujoulian
Designers: Jon Saunders, Anh Vu
Technical Directors: Joerg Liebold, David Barosin
Model / Texture Artists: Keith Kim, Jason Vega, Paul Liaw
Previz Artist: Ian Brauner
Roto Artists: David Marte, Carlos Rosario
Editorial: Union Editorial
Editor: Adam Jenkins
Executive Producer: Caryn MacLean

Comments (31)

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Highest Rated

Guest's picture
Guest

lame lame lame. I love the agency "guests" posting positive reviews. They are certainly on the cutting edge of viral marketing.

Guest's picture
Guest

i like the effect :)

Guest's picture
Guest

I like the effect

Jakarta Jack's picture
Jakarta Jack

silly song for a silly ad

Ad_Man's picture
Ad_Man
Activity Score 826

why is this here? i wasted one minute of my life.
and... iPod U2, now Blackberry U2? Another reason for prefering iPhone.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

lucdesaulniers's picture
lucdesaulniers
Activity Score 1145

agree

Guest's picture
Guest

technology marketing 4 the band, money ,

Guest's picture
Guest

a waste of time...

Guest's picture
Guest

from a graphic visual perspective it's quite beautiful...

Prof's picture
Prof
Activity Score 1449

uuhhhmmm what?

why is this even on here?

did i miss out on the creative bit?

Quite really.

Guest's picture
Guest

hmm...ahhaa...ohhhh

picopalqlea's picture
picopalqlea
Activity Score 999

boring, just like the album...

Guest's picture
Guest

Wow, 54 seconds before you talk about the Blackberry brand. Unless of course this is an ad for U2.

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Popular idea today

freakart's picture
freakart
Activity Score 534

it's only a question of money, if you can afford U2 blah blah its a "great ad", I think the genius is behind good idea and a simple execution of it.

_____________________________________________________________

Creativity!

freakart.lv | Twitter

Guest's picture
Guest

This is a rip of a much better iTunes ad featuring Cold Play.

http://www.youtube.com/watch?v=19tXpRRGeUg

Guest's picture
Guest

This is a blatent rip off of the coldplay one and in my opinion nowhere near as good.

Guest's picture
Guest

boring ad.. as boring as U2..

mpared's picture
mpared
Activity Score 562

its only for the dollars!! shame on them

Guest's picture
Guest

wats the song?

knockout3's picture
knockout3
Activity Score 56

booooooooooooooring

Guest's picture
Guest

Yeah, definitely agree with the Coldplay rip off comments, I thought it was an Apple Ad the first time I saw this, just because of the same effect it uses!!!

STRTLRS's picture
STRTLRS
Activity Score 1601

Blackberry won't get younger audiences to buy their phones by featuring U2 in their ads; this missed the mark in my opinion. And yes, it's a big rip off.

---------------
I think, therefore... yeah.

corpuscollossus's picture
corpuscollossus
Activity Score 41

damn i hate that worthless shill bono. hey why don't i fly my hat halfway across the globe first class? hey why don't i buy fortune magazine, apologist rag for corporate exploitation wherever it occurs? also, ~~*world peace*~~.

bad plagiarised ad too.

Guest's picture
Guest

massive waste of time and money; bet coldplay was cheaper too. c'mon blackberry---time to stop following and start LEADING again.

shahidali's picture
shahidali
Activity Score 4069

i saw a Rhinoceros in a lingerie ad!

shahid

Guest's picture
Guest

If any of you actually knew anything about advertising, you would know that the Coldplay Itunes commercial you are all referencing is the actual rip off. That whole Itunes campaign of using bands in Silhouettes started with a U2 campaign in the first place.... i think its time for some of you to go back to school

trism's picture
trism
Activity Score 24

reminds me of that old cold play for iTunes video for Viva La Vida

Guest's picture
Guest

awesome

Michael-Indianapolis's picture
Michael-Indianapolis
Activity Score 3

Awesome! Love the art direction!!!

julian.l's picture
julian.l
Activity Score 56

hate bono, hate u2 and hate this ad. There's no point here besides that is a marketing idea for U2.

Guest's picture
Guest

lame lame lame. I love the agency "guests" posting positive reviews. They are certainly on the cutting edge of viral marketing.

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