BlackBerry: U2
Advertising Agency: Arc Chicago, USA
VP Creative Director: Jim Paul
VP Creative Director: Dan Capuli
Executive Copywriter: Melinda Roenisch
Art Director: Justin Tillich
Senior Producer: Nicky Furno
Production Company: Partizan
Director: Alex Courtes
Executive Producer: Sheila Stepanek
Producer: R. Stephan Mohammed
Visual Effects: MassMarket, New York
Executive Producer: Rich Rama
Producer: Mariya Shikher
Lead Flame Artist: Nick Tanner
Flame Artists: Julian Ford, Aska Otake, Mark French, Tim Farrel, Joe Vitale, Jesper Nybroe, Dan Boujoulian
Designers: Jon Saunders, Anh Vu
Technical Directors: Joerg Liebold, David Barosin
Model/Texture Artists: Keith Kim, Jason Vega, Paul Liaw
Previz Artist: Ian Brauner
Roto Artists: David Marte, Carlos Rosario
Editorial: Union Editorial
Editor: Adam Jenkins
Executive Producer: Caryn MacLean
31 Comments
i like the effect :)
I like the effect
silly song for a silly ad
why is this here? i wasted one minute of my life.
and... iPod U2, now Blackberry U2? Another reason for prefering iPhone.
Think it for a while.
Then, in anytime, it will come to your mind as an idea.
agree
technology marketing 4 the band, money ,
a waste of time...
from a graphic visual perspective it's quite beautiful...
uuhhhmmm what?
why is this even on here?
did i miss out on the creative bit?
Quite really.
hmm...ahhaa...ohhhh
boring, just like the album...
Wow, 54 seconds before you talk about the Blackberry brand. Unless of course this is an ad for U2.
Popular idea today
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
it's only a question of money, if you can afford U2 blah blah its a "great ad", I think the genius is behind good idea and a simple execution of it.
_____________________________________________________________
Creativity!
freakart.lv | Twitter
This is a rip of a much better iTunes ad featuring Cold Play.
http://www.youtube.com/watch?v=19tXpRRGeUg
This is a blatent rip off of the coldplay one and in my opinion nowhere near as good.
boring ad.. as boring as U2..
its only for the dollars!! shame on them
www.thecuriousbrain.com
wats the song?
booooooooooooooring
Yeah, definitely agree with the Coldplay rip off comments, I thought it was an Apple Ad the first time I saw this, just because of the same effect it uses!!!
Blackberry won't get younger audiences to buy their phones by featuring U2 in their ads; this missed the mark in my opinion. And yes, it's a big rip off.
..............................................
damn i hate that worthless shill bono. hey why don't i fly my hat halfway across the globe first class? hey why don't i buy fortune magazine, apologist rag for corporate exploitation wherever it occurs? also, ~~*world peace*~~.
bad plagiarised ad too.
massive waste of time and money; bet coldplay was cheaper too. c'mon blackberry---time to stop following and start LEADING again.
i saw a Rhinoceros in a lingerie ad!
shahid
If any of you actually knew anything about advertising, you would know that the Coldplay Itunes commercial you are all referencing is the actual rip off. That whole Itunes campaign of using bands in Silhouettes started with a U2 campaign in the first place.... i think its time for some of you to go back to school
reminds me of that old cold play for iTunes video for Viva La Vida
awesome
Awesome! Love the art direction!!!
hate bono, hate u2 and hate this ad. There's no point here besides that is a marketing idea for U2.
lame lame lame. I love the agency "guests" posting positive reviews. They are certainly on the cutting edge of viral marketing.